
Market: Data-driven B2B acquisition
As different as the print market segments are, the companies are just as differently positioned when it comes to consulting and selling print products. There are onliners and there are classic ways for field sales. The onliners try to make themselves interesting with SEO and SEA, while the old-school hard sellers rely more on cold calling by phone to fill the sales funnel. At the recent Onlineprint Symposium, there was a lot of talk about the customer journey. →