"The biggest rascal in the whole country is and will always be the deceiver" - Hoffmann von Fallersleben was well aware of this when he first wrote down this sentence in the middle of the 19th century. Facebook, Instagram, Twitter, Telegram and the like are the new platforms on which anyone can post whatever suits them, outside the journalistic norm.→
Since July 2020, "diedruckerei.de" has been operating in Germany under the name "onlineprinters.de". Whether this is more than just a marketing idea from two managers from outside the industry, Bernd Zipper was keen to find out for his podcast series, "Zippers Insights". →
In a media world in which the moving image determines our communication, print must explore creative possibilities in order to use interactive content profitably. This is because movement multiplies the memory value.→
This year marks the 20th time that the "Catalogue of the Year" has been announced. Companies from the mail-order and online trade can once again apply for the prize for cross-channel marketing in distance selling from the 'Chefbrief Versandhausberater'.→
Since July 2020, "diedruckerei.de" has now been operating in Germany as "Online Printers". For this episode of the "Zippers Insights" podcast series, Bernd Zipper wanted to discover whether this is more than just a marketing idea of two managers from outside the industry. He talked directly to two people who have successfully applied their expertise from other industries to Online Printers.→
In this fourth episode of the Beyond-Print series of podcasts, Bernd Zipper gets to the bottom of the current puzzle of the printing industry. He examines what lies behind Zaikio and how it relates to Heidelberger Druckmaschinen AG and Crispy Mountain. He doesn't simply ask anyone if they've heard anything, but rather directly researches with the people involved. →
Print mailing campaigns are a good marketing opportunity for a company, a service or a product. A print product with its haptic qualities makes it easier to trigger an emotion and set impulses. Addressing a potential business partner correctly confirms the value placed on the other party. →
Vistaprint today announced its merger with 99designs. The platform provides the opportunity to launch a creative challenge. A virtual pitch where several agencies present their designs. Thus even smaller enterprises are offered a large creative spectrum.→
Under the current AHA conditions, the IOP members met in Paderborn on September 22-23 for the annual fall conference of the Initiative Online Print e.V. (IOP). IOP stands for the association of the leading online printers in Europe. →
In March 2020, the Online Print Symposium was the last industry event before the Corona Lockdown. Since then, it is not only the online print industry that has changed. We have also been affected by the fact that the crisis has meant massive losses for many companies. Yet this situation also offers new opportunities. We have taken advantage of this and reinvented the OPS. Especially now, in times of crisis, the online print industry is developing rapidly and is showing its enormous potential.→
