Latest Posts

Christian Maaß
Market

Whichever company invests the biggest budget in to its online store and the advertising campaigns around it - i.e. beats the loudest drums - will be the most successful - and then the "smaller" companies can pack their bags? (Fortunately) it's not that simple. At the Online Print Symposium 2024, Dr. Christian Maaß from thomann spoke about how to win the "attention battle" for customers' attention, even against the big web platforms. The focus was primarily on the "basics" of digital commerce.

drupa
Market

Thanks to individual printing, mass customization is making print more valuable. Due to demand-driven printing, mass customization makes print even more sustainable. And it helps print service providers to become independent of large print runs. Everything needed to successfully implement this megatrend will be on display at drupa 2024.

Trends

At the Online Print Symposium 2024, Orderize and Memperience showed that a local store and a digital shopping experience do not have to be mutually exclusive but can be a perfect - “phygital” - match, and that it is indeed possible to bring pages to life similar to Harry Potter. The two start-ups - along with five others - presented their solutions as part of the event's Insight Pitches and attracted a great deal of attention.

Onlineprinters
Market

Modesty, they say, is a virtue. But anyone who sells themselves short in today's business world is quickly overlooked, declared obsolete and no longer in demand. In view of the digital media and possibilities, the end of the printing industry has been prophesied for years and at regular intervals. Yet large parts of the industry are proving to be vibrant and extremely successful.

Technic

Many members of the Initiative Online Print e.V. (IOP) attend the annual Online Print Symposium in Munich to learn about and exchange information on trending topics in the online print industry. This year, numerous presentations were influenced by artificial intelligence - this can also be seen in the top three insights of the year identified by the members of the IOP.

Tijmen van den Elzen
Technic

While many companies are still thinking about where and how they can integrate artificial intelligence into their business model, AI has already been in use at the Dutch online print shop Helloprint for months - in customer service, a fundamentally important area of any online store. Tijmen van den Elzen, co-founder of Engaige, the AI start-up that emerged from Helloprint, presented the results achieved to date at OPS 2024.

Kirsten Hommelhoff
Trends

The printing industry has been undergoing constant change for as long as there has been a printing industry - whether it's more powerful machines, new printing processes or new distribution channels. With artificial intelligence, the signs are now once again pointing to change, as the question of whether AI should be used in the printing industry has long since given way to the question of how.

Thomas Beguin
Market

Artificial intelligence has been the dominant topic across all industries for almost two years. But AI itself is not new. Even in the printing industry, there were business models based on artificial intelligence long before ChatGPT. One example of this was the Dutch company "Resnap", which first used classic algorithms and later AI models to revolutionize photo book production.

Dr. Sebastian Klapdor
Technic

Data is the new oil? Not so, declared Dr. Sebastian Klapdor from Vista at the Online Print Symposium 2024, explaining that data should not be like oil, difficult to extract, transport or even toxic, but like water: clean (processed), easily accessible and easy to share. Just as water creates life, data could generate innovation and growth for companies - when it is perceived as a product. Especially since data is the basis for AI applications.