Author: Bernd Zipper & Judith Grajewski

Bernd Zipper is Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn). Judith Grajewski worked for Deutscher Drucker for 14 years and, as an editor, reported primarily on the growth market of digital printing, helped to build up the portal and the social media channels as the online editor, and dealt with content management and marketing strategies as a “transaction editor”. After a brief interlude as editor-in-chief of the Sign&Print advertising technology and LFP trade portal, the graduate engineer in media technology (FH) remains true to her passion for print and now devotes herself to advising and supporting projects for print companies on their way to a digitalised future. In addition, as an editor for Beyond Print, she regularly provides insight into relevant e-business print topics. (Profiles also at Xing, LinkedIn)

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No matter which news portal you look at: ChatGPT and the artificial intelligence behind it are THE topic of the hour right now. Other AI tools, such as DALL-E, Whisper or Midjourney, are also attracting a lot of attention. So it’s high time to think about the extent to which this technology has what it takes to also support online print shops in their daily business.