Author: Bernd Zipper

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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Whether we like it or not, anyone who runs an online store, no matter what products it focuses on, will be compared to Amazon. That’s because the number 1 online marketplace sets the benchmark when it comes to checkout. Online print shops likewise have to contend with the expectations this creates on the customer side.

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A week ago, at #BOPE22 – the Benelux Online Print Event 2022 – in Antwerp, the motto was “Back to e-Business.” But what does this e-business – or more correctly digital commerce – actually look like for print shops in the future, now that Corona has reshuffled the cards? On the one hand, I’m sure it will be simpler and more personal for customers, and on the other hand, it will be “headless” – and THAT, in turn, has nothing whatsoever to do with headless business.

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If you want to remain successful in the future, you need innovative strength. Only those who reflect on their actions and are prepared to rethink everything will be able to find answers to the questions of increasingly demanding customers. At the OPS Insight Pitches, six creative start-ups showed just how much innovation and drive there is in online printing, AI and, above all, mass customization. It’s worth listening to you.

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The Online Print Symposium 2022 is over – but what the 250 or so participants took away from the presentations, insight pitches and their own exchanges with one another will have an impact for a long time to come. The atmosphere at OPS 2022 in the Science Congress Center Munich was palpable, not least because so much has happened in the last two years.

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Our team at zipcon consulting in Essen, has made good use of the last few months by giving our website a new look: Thanks to the latest technology and a new design, the zipcon.de website has a fresh new look. Simple and stylish, structured and intuitive to use – with selected design features we now present ourselves and the services we offer in a modern “newspaper look”.

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He’s back in the world of online print: Dr. Michael Fries is the new Senior Vice President Physical Product at Vista, the new master brand of Cimpress, under which the services Vistaprint, Vistacreate, 99Designs and Vista x Wix have been combined just under six months ago. In his new role, he will thus be responsible for everything related to the product range of the brand family. 

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Egger Druck + Medien GmbH in Landsberg am Lech will be majority-owned by Arcus Capital AG and its portfolio company Pinsker Druck und Medien. The specialist for folding cartons and individual packaging solutions will thus become part of a group of companies that wants to form its focus precisely in this print and packaging market and also „raise digital sales structures to the next level“. Egger Druck + Medien already operates its own online store for folding cartons and individual packaging with „Madika“. 

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Oldenburg-based photo services provider Cewe is parting ways with its Chairman of the Management Board, Dr. Christian Friege, at the end of the year. The company announced that a majority of the Board of Trustees of the Neumüller Cewe Color Foundation had voted against extending the contract beyond December 31, 2022. The reason given for this decision is differing views on corporate governance.

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The Online Print Symposium 2022 is fast approaching. For a long time, the online print industry has been waiting and hoping to finally exchange ideas in person once again- in just over 6 weeks, the time has finally come. The popular OPS app is now launched and this time available in German and English. All participants will be able to use the app free of charge. It not only provides an overview of the speakers and start-ups, but also presents the programme and the partners of the accompanying exhibition.

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Hundreds of new business partners per week generating thousands of orders and thus impressive growth in a short space of time – and all for a manageable investment? What sounds like a crazy pipe dream is in fact possible in reality. After all, anyone who has understood the dropshipping concept and offers their products via an interface to be integrated into various store systems can profit greatly from it. But does this also work with print products? Beyond Print has investigated…

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