Author: Bernd Zipper

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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The future is now – and it will be the focus of this year’s Online Print Symposium (OPS) on 14 and 15 March 2024 at the Science Congress Center Munich. The OPS offers a globally unique stage for the latest expert knowledge, future topics and pioneering start-ups. As a meeting place for the global online print scene, the OPS is also the place to be if you want to network in online print.

Digital Commerce
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In the USA, the UK and some Asian countries, brand owners can already sell their products directly via the social media platform TikTok. However, rumors are now growing that the platform, which has become the epitome of entertaining and quickly consumable short videos, could soon introduce shopping functions and ads in Europe too. Could this also be relevant or interesting for online print shops?

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…and it’s Christmas again, time to look back, but also to look ahead. The year 2023 was not an easy one, both economically and personally. It was also the first year with ChatGPT and co. The team at zipcon consulting and would now like to wish you – written entirely by ourselves and without AI – a peaceful Christmas, happy holidays with your loved ones and a good start to the new year.

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Superman, Ironman, Batman; all superheroes of yesterday! What makes me think that? Quite simply, anyone who follows the printing industry closely will know that a new superhero has recently entered the scene. PRINTCH – the self-proclaimed only superhero who can print – is the face of a new online print store and a new brand from Häuser Druck GmbH in Cologne.

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Paper has an excellent recycling rate. What’s more, the paper industry also contributes to the growth of European forests, produces hardly any emissions and is the largest producer of renewable energy! You don’t believe it? The Initiative Online Print has compiled the facts. Print is often portrayed as unsustainable in the public eye, which is why the Initiative Online Print (IOP) sees it as its task to further educate and let the facts speak for themselves.
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“He’s done it again,” is what you want to say. We are talking about Marco Aarnink, founder and CEO of the Dutch online printing platform The group of companies has just acquired the remaining shares in the TMB Image Center in Oss, the Netherlands, and expanded its own print production with the newly named Productions. At the same time, the B2B platform continues to rely on a network of production partners in order to grow further.

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Will packaging designers soon be superfluous? At least that’s the impression you might get if you take a closer look at “Spring”, the new AI-based tool from British technology start-up “Sourceful”. Based on prompts and specific questions about the brand and desired packaging, it is designed to automatically generate.

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There was little movement in average online print prices in the third quarter of the year: While they again settled at a very slightly higher level in the flyer segment, with a peak in July, the average prices for the shopping cart in Q3 were slightly higher than in Q2, but still well below the values for the previous year.

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