Author: Bernd Zipper

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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Print mailing campaigns are a good marketing opportunity for a company, a service or a product. A print product with its haptic qualities makes it easier to trigger an emotion and set impulses. Addressing a potential business partner correctly confirms the value placed on the other party.

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Vistaprint today announced its merger with 99designs. The platform provides the opportunity to launch a creative challenge. A virtual pitch where several agencies present their designs. Thus even smaller enterprises are offered a large creative spectrum.

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In March 2020, the Online Print Symposium was the last industry event before the Corona Lockdown. Since then, it is not only the online print industry that has changed. We have also been affected by the fact that the crisis has meant massive losses for many companies. Yet this situation also offers new opportunities. We have taken advantage of this and reinvented the OPS. Especially now, in times of crisis, the online print industry is developing rapidly and is showing its enormous potential.

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The new text generator GPT-3 (Generative Pre-trained Transformer) can write texts in the style of Shakespeare, create program codes, and translate foreign languages and legal paragraphs. Is this method the answer to all questions or does it end up as a tragedy because it does not find a suitable method among the 175 billion machine learning parameters?

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We live with the need for everything to be better, faster and easier. Current disasters do not change this, they simply increase the demand. The Federal Ministry of Economics and Technology has committed itself to making the technology for a German quantum computer available by 2025. The economic stimulus package is worth 2 billion euros, reported the Handelsblatt on 24.08.2020.

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I already announced it in June, but I have yet to reveal much: zipcon consulting has gained an accomplished colleague in Sandra Bellof. With her extensive experience in the print and media industry, she is just right for us.

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It is a major decision whether the main components of a new ERP (Enterprise Resource Planning) system should be provided on dedicated servers within the company (on-premise) or in the cloud. Different options and costs depend upon this decision. Some vendors offer a mix of models where the cloud software is hosted on a company’s private servers. However, to consider the advantages and disadvantages, one should make a clear separation.

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The individual surveys of companies in the printing industry are highly varied. While some have arrived at around 75% of the previous year’s level of sales, others have seen their machines standing idle for at least one shift. Is this the calm before the insolvency storm?

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