Author: Bernd Zipper

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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We were optimistic that we would be able to successfully hold the Online Print Symposium in September. However, much to the regret of all, things have taken a different turn:  Currently, the Corona Protection Ordinances only allow events with restrictions, which include maintaining minimum distances and holding events with a small number of people.

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Elanders Print & Packaging has taken over the mass customization specialist, Schätzl Druck und Medien. As of July 6, 2021, the company from Donauwörth will join the Elanders Group. Elanders, one of the largest suppliers in industrial digital printing in Europe, is thus acquiring one of the German flagship companies when it comes to mass customization and print. Bernd Zipper had the opportunity to talk to Sven Burkhard, CEO of Elanders Print & Packaging, and Ulrich Schätzl, CEO of Schätzl Druck und Medien, regarding the background.

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The Zipcon Onlineprint Price Index (ZOPI) provides guidance on pricing in the printing industry. In March, we last compared developments on the market. The current analysis of the first half of 2021 shows what has happened since then.  In the last ZOPI we could see that Flyeralarm had reduced their prices for flyers by 11 percent around the turn of the year, against the general trend on the market.

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Sustainability is a buzz word, but it is so much more than that: awareness of the ecological footprint has been growing for a long time, and not just since “Fridays for Future”. The topic has also long since arrived in the print industry. As a raw material- and resource-intensive industry, it is under particular scrutiny by some customers. A recent report by the Bundesverband Druck und Medien (bvdm – German Printing and Media Industries Federation) shows that print and sustainable production are not mutually exclusive.

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Magazines are dying out. Nevertheless, they are still in vogue: While individual titles are disappearing, others are joining them. What does a magazine have to bring to the table today in order to survive on the market in the long term – and is this really always the goal? Radio and television have not sealed the demise of the printed magazine, despite the usual warnings.

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We are keeping things exciting and now we are unveiling the second keynote and it’s a good one at that! Carles Farre, CEO of HP Pagewide Industrial, will be speaking on the developments and potential of the global high-speed inkjet market. This means that we have once again been able to win over an international CEO for the Online Print Symposium whose focus will be on current topics in the online print industry.

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The company “V1CE” promises to make classic business cards obsolete – but without having to forego the haptic experience. This is made possible by the installation of a near-field chip. Is this combination of traditional and modern the future for other products as well? During the Corona pandemic, contactless payment gained even more popularity.

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The dropshipping trend seems to be made for the print industry: Here, the processes and structures of modern online retailing have already been anticipated to some extent in the past. A new Shopify tutorial explains how print-on-demand processes work – and also shows what print shops need to bear in mind. With dropshipping, an online retailer sells goods that are produced on-demand and then shipped directly from the manufacturer to the customer.

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Almost everything is becoming more expensive – but not print products: this is the conclusion of a survey by the Ifo Institute. A survey of 9,000 companies showed that, with the exception of the automotive industry, the clothing/textiles sector and the printing industry, all sectors are planning to raise their prices in the short term: “It’s like an economic domino: a supplier passes on rising costs to an intermediate producer, who in turn passes on the higher prices to his customers,” Ifo economist Klaus Wohlrabe told WirtschaftsWoche.

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Onlineprinters has been using robotic exoskeletons in logistics since February. The mechanical lifting aids support the lifting of heavy loads. However, the electronic exoskeletons not only increase the user’s strength, but also make sense from a health point of view: the lower back of the person lifting is protected from overload.

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