The Online Print Symposium is known for going beyond the boundaries of its own comfort zone and addressing trends at an early stage. In keeping with the motto “Empowering the Future of Print,” the second day of the event focused on technologies and developments that have the potential to turn the online print world upside down – and make it fit for the future.
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The anniversary edition of the Online Print Symposium is entering its second day – but before everything turns once again to the various facets of online printing at the Science Congress Center Munich, we would like to give you a brief review of yesterday’s event. In addition there was exciting presentations, important inspiration, and new business ideas.
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If that wasn’t a strong exclamation mark! The first day of the Online Print Symposium is over – and has provided the 300 or so participants from all over the world with important impulses, innovative business ideas and valuable industry insights relating to online printing. There was also a very special surprise to mark the tenth anniversary.
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Online print has many facets. It works differently in Europe than in the USA, and there are also differences between individual countries. But one thing is true everywhere: many developments within the printing industry in recent years were initially triggered by online printing. And: traditional print shops and online print shops are working together more often and more closely.
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Every year, Google publishes a summary of the most popular search terms and most popular topics of the previous twelve months. This “year-in-search report” can be used to regularly identify changes in people’s search behavior and derive possible trends for one’s own marketing strategy. What does this have to do with (online) print shops? Plenty.
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Ikea, Abba, Klarna: many things that make our lives more beautiful, more fun or easier have their origins in Sweden. And the Scandinavians are also playing a role in international online print: Printler is an online marketplace that – thanks to Print on Demand – has made it its business to sell very special art to men and women. Beyondprint took a closer look at Printler and spoke with co-founder and marketing director Lukas Löfgren.
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The days of having the broadest possible portfolios are over. At least at Electronics for Imaging (EFI). After the company had already separated from its software division more than a year ago, it was announced last week that the Fiery business will also be spun off into a separate company effective immediately. EFI itself intends to focus exclusively on its industrial inkjet business in the future.
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A solution to the months-long internal conflict over the Chairmanship of the Executive Board of the Neumüller Cewe Color Foundation was already announced in November with the appointment of Yvonne Rostock. At the turn of the year, both the previous Chairman of the Executive Board, Dr. Christian Friege, and Dr. Rolf Hollander, Chairman of the Board of Trustees, have departed the company.
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In a podcast called “Farbspiel” which is all about design and beauty, print should not be missing. Obviously. Bernd Zipper spoke with host Dominik Hoffmann about the role of print as a cultural asset, how print enables new products, and why automation, high speeds and a high level of professionalism are needed to ensure that print can survive in the media canon of the future.
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Mypromo has it in its name – and online print shops such as Onlineprinters and Flyeralarm have also long since recognized its potential: Promotional products. Even if spending on them has fallen slightly in Germany due to the Corona pandemic in 2020 and 2021, the potential is huge. After all, where haptic products are used, emotions arise, and appreciation is conveyed.
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