Author: Judith Grajewski

Für viele in der Druckindustrie ist sie keine Unbekannte: Fast 14 Jahre lang war Judith Grajewski für das Fachmagazin Deutscher Drucker tätig; hat als Redakteurin vor allem über den Wachstumsmarkt Digitaldruck berichtet, als Online-Verantwortliche das Portal print.de und die Social-Media-Kanäle mit aufgebaut und sich als „Transaction Editor“ mit Content-Management- und Marketingstrategien beschäftigt. Nach einem kurzen Intermezzo als Chefredakteurin des Werbetechnik- und LFP-Fachportals Sign&Print beim schwedischen AGI-Verlag, bleibt die studierte Dipl.-Ing. für Medientechnik (FH) ihrer Leidenschaft für Print treu und widmet sich nun der Beratung und Projektbegleitung von Druckunternehmen auf ihrem Weg in eine digitalisierte Zukunft. Darüber hinaus gibt sie als Redaktionsleiterin von Beyond Print regelmäßig Einblick in relevante Themen des E-Business Print.

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Print buyers know the procedure: Specify requirements, find suitable production partners, obtain offers, evaluate, decide. This takes time; sometimes even 10 to 15 days. But it doesn’t have to, says Lucas Scherer, founder and CEO of sourc-e. The Cologne-based start-up has since developed into a full-service print broker with a powerful network of international print shops behind it.

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Massive cancellations of trade fairs and events have recently put a damper on the promotional products market. Nevertheless, the industry is robust. On the road back to its former greatness, digitization and online sales are playing an increasingly important role – areas in which promotional products retailers have not exactly been model students. To change that, the networking platform mypromo, has repositioned itself.

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Is printing just a man’s job? Certainly not for a long time now! But if you want to be successful in online business in the long term, you don’t need a quota system, you need to be genuinely open to the needs of the new generation of employees, diversity, and yes, digital leadership. The paradigm shifts that all of this entails can be quite challenging for long-established managers.

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You might not be able to stand to hear it anymore, but yes, the pandemic has presented most companies with major challenges over the past two years. It has acted as a catalyst and accelerated developments. At the same time, as Roland Keppler, CEO of Onlineprinters, described it at the Online Print Symposium 2022, the Corona crisis has also provided positive momentum.

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In fact, the forecasts looked quite good: 7.1 percent growth in B2C, 8.5 percent in B2B. Then came Corona – and the paper shortage, rising energy prices, and the Ukraine war. A lot has happened in the 785 days since the last Online Print Symposium. Bernd Zipper revealed at OPS 2022 in the Science Congress Center Munich what impact this has had specifically on online print.

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Prices for print products continue to rise – as shown by the current zipcon Online Print Price Index, which looks at the first quarter of 2022. This puts print – at least in terms of appearance – seamlessly between food, gasoline, and electricity. Following the impact of the pandemic, which has hit various industries and markets with varying degrees of severity over the past two years, the consequences of the war in Ukraine are being felt by everyone.

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Five brands already belong to the Celebrate Company – now another is being added: Atelier Rosemood. With the acquisition of the company, which is one of the best-known suppliers of high-quality stationery and photo products in France, Celebrate is taking a further step in its growth strategy. The stated goal: to become one of the largest European players in the market for digital photo services. The company has paid quite a bit for this. 

E-Commerce-Lieferkompass BP
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Anyone who believes that the customer journey ends as soon as an order has been placed is mistaken. After all, it is the following communication with the customer – in addition to other factors relating to delivery, tracking and returns management – that holds enormous potential for improving customer loyalty and differentiating the company from the competition. Online printers should draw attention to this.

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