Author: Klaus-Peter Nicolay

Dr. Hannes Steiner
Trends 0

“In the digital age, storytelling has changed dramatically,” says Dr. Hannes Steiner, founder of the start-up story.one. But the publishing world has not adapted to this and has not changed either, he noted at the Online Print Symposium 2024 in Munich – not without a vision of how this could be changed. For example, books have not yet followed the trend towards “short formats” – as can be seen on tiktok or even on YouTube with the “shorts”.

René Ruhland
Market 0

The number of corporate insolvencies in Germany is once again on the rise: in the first three months of the current year, 5,209 companies have filed for insolvency, according to the Federal Statistical Office (Statistisches Bundesamt) – 26.5% more than in the same quarter of the previous year. This could be the result of a catch-up effect, as the number of insolvencies was comparatively low due to special regulations during and after the coronavirus crisis. So do we need to bury our heads in the sand now? Certainly not!

José Salgado
Trends 0

There is still a certain amount of confusion when people talk about mass customization. Not just because it is difficult to pronounce, but also because there seems to be a lack of understanding. But this is understandable, because mass customization is basically a paradox: individual production with the efficiency of mass production.

Technic 0

In recent decades, images have become such a significant factor that practically all media can now be described as visual media. Images and graphics have traditionally played a central role in print media, but digital channels have also become indispensable outside of print. As images have become more important, the significance of text has diminished. Figures show that only 20% of newspaper readers read more than the first paragraph of an article.

Werbeprospekte
Market 0

Even though some retailers have stopped producing and distributing them, traditional advertising brochures are still very popular with consumers in Germany and are more popular than online formats. According to a recent representative survey by the Cologne-based retail research institute IFH, 79% read printed brochures once a week or more often, the same proportion as in the previous year.

Market 0

Following the keynote speech, visitors on the first day of the Online Print Symposium can traditionally look forward to the presentation by Bernd Zipper, CEO of zipcon consulting GmbH and from the outset a co-organizer of the OPS. This year, he spoke of a new era of print and of the fact that we have never had so many opportunities to earn truly good money with print. In doing so, he echoed Henrik Müller-Hansen’s positive sentiment.