Author: Redaktion

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The Bundestag elections mark the end of the Merkel era, and a new government is getting underway in Berlin – possibly with a digital ministry at the federal level. Even though there was hardly any talk of it in the first TV coverage, all parties are discussing the idea, and the business community is clearly in favour of a digital ministry. It would suit the printing industry as long as the bureaucracy is kept in check.

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Online retailing is booming. Yet it does so almost entirely without direct mail and printed advertising brochures. Providers such as the Dutch company, Publitas, enable retailers to publish dynamic and digital catalogues. The printing industry is nevertheless benefiting from the strong growth in e-commerce. The printing of packaging and a wide variety of inserts is worth its weight in gold.

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It was already evident before Corona; however, it has been reinforced by the pandemic: The trend toward homemaking. More and more people are putting time and money into furnishing their own four walls. The online print industry can support this trend perfectly with individual products. Home is not just a place, but a feeling – and this feeling should be visible.

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The photo software manufacturer Printbox has revised its image editor: The new version supports responsive websites even more effectively. The Polish company is thus taking the mobile trend under consideration. According to Printbox, up to 70 percent of customers of photo printing providers access the corresponding websites from mobile devices.

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Online print market leader Cimpress has presented its latest quarterly report. In view of the ongoing pandemic situation, this is not just about figures, but also about strategy. Cimpress CEO Robert Keane addressed investors in a letter.  Overall, the company has so far weathered the Covid 19 pandemic well, emphasized Keane.

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In the third and (for the time being) last part of our chatbot series, we demonstrate how the bots can be used within a company. In the first two parts of our series on the chatbot trend, we looked at the AI app, Replika, and specific use cases in customer service. As service employees or emotional support, chatbots can be in use around the clock – as our first two articles on the subject have already shown.

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A lack of trust in the methods of artificial intelligence has long been considered an obstacle in the relationship between humans and machines. However, research shows that the problem is rather that we tend to exploit AI. Let’s start with the good news: Basically, the relationship between humans and machines is trusting.

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How can chat bots be used professionally? After our unscientific self-experiment with the Replika app, we wanted to learn more. That’s why we took a closer look at practical use cases of digital service agents. The first part of our analysis is dedicated to chat bots in customer service. Who still remembers the annoying bug-eyed paper clip “Clippy”, who made Microsoft Word since 1997 unsafe with well-intentioned advice?

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Flyeralarm is offering the crowdworking service “Crowdsite”. According to the print platform, this allows customers to access the services of over 90,000 design experts. The offer is integrated directly into the Flyeralarm site. Recently, many online print companies have added editors to their offerings. These tools allow customers to design their own print products, even if they are rather inexperienced in the field of design and layout.

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The Schürfeld Group from Hamburg is acquiring the advertising materials company, Geiger-Notes. As announced by Geiger-Notes AG in Mainz on Friday, the Hanseatic company is acquiring the majority of shares in the medium-sized company. The Schürfeld Group is a family-owned company that also originates from the SME sector and invests exclusively in medium-sized companies in the paper and printing industry.

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