Author: Redaktion

Market 0

The Bundesverband E-Commerce und Versandhandel Deutschland (German E-Commerce and Distance Selling Trade Association – bevh) and the Initiative Online Print (IOP) have concluded a cooperation agreement. In the future, they will work closely together on political lobbying, public relations and specialized topics.

mypostcard
Market 0

Those who believe that sending postcards is “out” in the face of modern messenger services have been proven wrong by the app-to-print provider mypostcard.com for years. Now the company, which creates and sends personalized postcards from selfies and individual pictures, has expanded its portfolio – and is showing how to remain innovative in vertical markets.

People 0

Mixam is a technology start-up with a leading printing platform that makes customizable products for a global audience. We make print easy, accessible, and affordable with competitive pricing, exceptional materials and professional customer service. Our printing solutions combine expert knowledge with the latest technology to give individuals and businesses unparalleled online shopping experiences.

Market 0

It was less than a year ago that some rather unusual news broke in the industry: Steffen Tomasi, who had sold his Flyerline AG in 2016 and had originally planned to retire as Managing Director in 2023, was buying the company back without further ado. But there is more to tell about Flyerline, the company’s business model, the corporate culture and Tomasi’s personal view of the industry and its developments, as Tomasi explained at the Online Print Symposium 2024.

Christian Maaß
Market 0

Whichever company invests the biggest budget in to its online store and the advertising campaigns around it – i.e. beats the loudest drums – will be the most successful – and then the “smaller” companies can pack their bags? (Fortunately) it’s not that simple. At the Online Print Symposium 2024, Dr. Christian Maaß from thomann spoke about how to win the “attention battle” for customers’ attention, even against the big web platforms. The focus was primarily on the “basics” of digital commerce.

Trends 0

At the Online Print Symposium 2024, Orderize and Memperience showed that a local store and a digital shopping experience do not have to be mutually exclusive but can be a perfect – “phygital” – match, and that it is indeed possible to bring pages to life similar to Harry Potter. The two start-ups – along with five others – presented their solutions as part of the event’s Insight Pitches and attracted a great deal of attention.

Tijmen van den Elzen
Technic 0

While many companies are still thinking about where and how they can integrate artificial intelligence into their business model, AI has already been in use at the Dutch online print shop Helloprint for months – in customer service, a fundamentally important area of any online store. Tijmen van den Elzen, co-founder of Engaige, the AI start-up that emerged from Helloprint, presented the results achieved to date at OPS 2024.

Kirsten Hommelhoff
Trends 0

The printing industry has been undergoing constant change for as long as there has been a printing industry – whether it’s more powerful machines, new printing processes or new distribution channels. With artificial intelligence, the signs are now once again pointing to change, as the question of whether AI should be used in the printing industry has long since given way to the question of how.

Thomas Beguin
Market 0

Artificial intelligence has been the dominant topic across all industries for almost two years. But AI itself is not new. Even in the printing industry, there were business models based on artificial intelligence long before ChatGPT. One example of this was the Dutch company “Resnap”, which first used classic algorithms and later AI models to revolutionize photo book production.

Dr. Sebastian Klapdor
Technic 0

Data is the new oil? Not so, declared Dr. Sebastian Klapdor from Vista at the Online Print Symposium 2024, explaining that data should not be like oil, difficult to extract, transport or even toxic, but like water: clean (processed), easily accessible and easy to share. Just as water creates life, data could generate innovation and growth for companies – when it is perceived as a product. Especially since data is the basis for AI applications.

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