Author: Redaktion

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At Beyondprint, we don’t just keep an eye on the German market, but we also look beyond (as the name suggests). The following article offers an interesting insight into the growth of online print in Spain and France. As a measure of analysis, we looked at the number of hits on the websites of online printers. We have translated the blog article from French, with the kind permission of Ludovic Martin, an independent consultant for eCommerce strategy and web-to-print projects. 

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The cloud business is booming, including in the print sector. A new company from England has entered the market under the name “Cloud to Print”. What’s new about the British business model? Large print runs, long contracts, good margins: Cloud to Print is well aware that these times are over. Today, it has to be smaller, faster, cheaper – and preferably online.

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The Good News magazine wants nothing other than a better world. In an interview with Beyondprint, co-founder and Head of Media & Communication, Florian Vitello, explains why better news is important for this – and why he is already looking forward to the printed edition. Good News Magazine is all about good news. In doing so, you hit a nerve: Every month, you reach hundreds of thousands, sometimes millions of people with the positive news.

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The photo service provider CEWE has been able to increase its dividend for the twelfth time in succession. As the company reported at its Annual General Meeting, the dividend has increased by 30 cents per share to €2.30 in comparison to the previous year.”Our sustained growth with increasing corporate earnings and our very solid financial situation enable us to distribute a higher dividend for the twelfth year in succession,” said Dr. Christian Friege

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A new week, a new challenge for Haeme Ulrich and Bernd Zipper: “Do you always have to be part of the platform hype?” is what Thomas Kramer from censhare wanted to know this time around. He got the idea for his question from the recent “Clubhouse” hype. Whether you find every new trend funny or are quickly annoyed by it, is a question of personal preference for Haeme.

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Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores – which is actually a mass product, but in this case tailored to a very specific target group.

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The Initiative Online Print brings together 41 companies from the online printing industry. Below, we report on what’s new in the network. BVD Druck + Verlag AG has once again been awarded the “Certified CO2 neutral” seal of approval by Swiss Climate. Achieving this label requires recording of the CO2 footprint in accordance with ISO 14064, continuous reduction of CO2 emissions and complete CO2 neutralization.

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René Theiler from the Swiss Printing Industry Association (VSD) has set the current challenge for the Jabberfish podcast: “Can printers also be agencies?” In the new episode, Haeme Ulrich and Bernd Zipper discuss the topic as usual. “Then, conversely, an agency could also set up a copying machine and say ‘We’re printers now,'” says Zipper.

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Marketing and printing experts work hand in hand – but don’t always speak the same language. The expert forum on “Programmatic Printing” at the dialog marketing trade show, “Dialog 21”, aims to provide insights into how Programmatic Printing and digital printing are embedded in the communications of the future. Participation is free of charge, interested parties can register here.

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