Author: Redaktion

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The Good News magazine wants nothing other than a better world. In an interview with Beyondprint, co-founder and Head of Media & Communication, Florian Vitello, explains why better news is important for this – and why he is already looking forward to the printed edition. Good News Magazine is all about good news. In doing so, you hit a nerve: Every month, you reach hundreds of thousands, sometimes millions of people with the positive news.

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The photo service provider CEWE has been able to increase its dividend for the twelfth time in succession. As the company reported at its Annual General Meeting, the dividend has increased by 30 cents per share to €2.30 in comparison to the previous year.”Our sustained growth with increasing corporate earnings and our very solid financial situation enable us to distribute a higher dividend for the twelfth year in succession,” said Dr. Christian Friege

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A new week, a new challenge for Haeme Ulrich and Bernd Zipper: “Do you always have to be part of the platform hype?” is what Thomas Kramer from censhare wanted to know this time around. He got the idea for his question from the recent “Clubhouse” hype. Whether you find every new trend funny or are quickly annoyed by it, is a question of personal preference for Haeme.

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Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores – which is actually a mass product, but in this case tailored to a very specific target group.

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The Initiative Online Print brings together 41 companies from the online printing industry. Below, we report on what’s new in the network. BVD Druck + Verlag AG has once again been awarded the “Certified CO2 neutral” seal of approval by Swiss Climate. Achieving this label requires recording of the CO2 footprint in accordance with ISO 14064, continuous reduction of CO2 emissions and complete CO2 neutralization.

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René Theiler from the Swiss Printing Industry Association (VSD) has set the current challenge for the Jabberfish podcast: “Can printers also be agencies?” In the new episode, Haeme Ulrich and Bernd Zipper discuss the topic as usual. “Then, conversely, an agency could also set up a copying machine and say ‘We’re printers now,'” says Zipper.

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Marketing and printing experts work hand in hand – but don’t always speak the same language. The expert forum on “Programmatic Printing” at the dialog marketing trade show, “Dialog 21”, aims to provide insights into how Programmatic Printing and digital printing are embedded in the communications of the future. Participation is free of charge, interested parties can register here.

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Bernd Zipper is considered a visionary in the printing industry for good reason. He has been explaining and predicting many trends for years – such as in an interview with the marketing magazine, “Horizont”. Developments such as mass customization and automation are now indispensable in the print sector. Many are therefore worried that the industry could die out.

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“I think print is generally perceived as less sexy” – this image problem, summed up by Haeme Ulrich, is discussed by Ulrich and Bernd Zipper in the current episode of the Jabberfish podcast. According to Haeme Ulrich, the often invoked “print vs. online” dichotomy won’t last much longer: For the near future, he predicts rather a peaceful coexistence or even synergies.

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