Author: Redaktion

Trends 0

Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores – which is actually a mass product, but in this case tailored to a very specific target group.

Market 0

The Initiative Online Print brings together 41 companies from the online printing industry. Below, we report on what’s new in the network. BVD Druck + Verlag AG has once again been awarded the “Certified CO2 neutral” seal of approval by Swiss Climate. Achieving this label requires recording of the CO2 footprint in accordance with ISO 14064, continuous reduction of CO2 emissions and complete CO2 neutralization.

Market 0

René Theiler from the Swiss Printing Industry Association (VSD) has set the current challenge for the Jabberfish podcast: “Can printers also be agencies?” In the new episode, Haeme Ulrich and Bernd Zipper discuss the topic as usual. “Then, conversely, an agency could also set up a copying machine and say ‘We’re printers now,'” says Zipper.

Market 0

Marketing and printing experts work hand in hand – but don’t always speak the same language. The expert forum on “Programmatic Printing” at the dialog marketing trade show, “Dialog 21”, aims to provide insights into how Programmatic Printing and digital printing are embedded in the communications of the future. Participation is free of charge, interested parties can register here.

People 0

Bernd Zipper is considered a visionary in the printing industry for good reason. He has been explaining and predicting many trends for years – such as in an interview with the marketing magazine, “Horizont”. Developments such as mass customization and automation are now indispensable in the print sector. Many are therefore worried that the industry could die out.

Market 0

“I think print is generally perceived as less sexy” – this image problem, summed up by Haeme Ulrich, is discussed by Ulrich and Bernd Zipper in the current episode of the Jabberfish podcast. According to Haeme Ulrich, the often invoked “print vs. online” dichotomy won’t last much longer: For the near future, he predicts rather a peaceful coexistence or even synergies.

Technic 0

In a new study, the digital association Bitkom examines potential future scenarios for ERPs. Enterprise resource planning systems are considered in the context of relevant technologies in the “ERP Trend Check 2021” Whitepaper. Although ERPs were among the earliest successes of digitization, the printing industry still has some catching up to do in many places.

People 0

Bernd Zipper sits in a room in an old factory building in Essen. Johannes Kautz and Philipp Hofmann from Abihome are joining the group of three. Bernd knows the two of them and their Abihome project but wants to know what is currently behind it and how the whole thing is developing.

People 0

Our colleague Knud Wassermann asked Adrian Mayr, Head of Product Management & Corporate Marketing at Müller Martini, how the company is driving the digital transformation in print finishing and what further development priorities are envisaged.

People 0

Print producer Marko Hanecke and author Laura-Linda Kloep have created a new crime genre: Print & Crime. With their first book they prove: The graphic arts industry is murderously exciting. And in conversation Marko Hanecke tops it off and claims that online print is deadly boring.

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