Browsing: ZZ-Advertise-on

Representation for postinjection

Trends 0

At the Online Print Symposium 2024, Orderize and Memperience showed that a local store and a digital shopping experience do not have to be mutually exclusive but can be a perfect – “phygital” – match, and that it is indeed possible to bring pages to life similar to Harry Potter. The two start-ups – along with five others – presented their solutions as part of the event’s Insight Pitches and attracted a great deal of attention.

Onlineprinters
Market 0

Modesty, they say, is a virtue. But anyone who sells themselves short in today’s business world is quickly overlooked, declared obsolete and no longer in demand. In view of the digital media and possibilities, the end of the printing industry has been prophesied for years and at regular intervals. Yet large parts of the industry are proving to be vibrant and extremely successful.

Thomas Beguin
Market 0

Artificial intelligence has been the dominant topic across all industries for almost two years. But AI itself is not new. Even in the printing industry, there were business models based on artificial intelligence long before ChatGPT. One example of this was the Dutch company “Resnap”, which first used classic algorithms and later AI models to revolutionize photo book production.

Market 0

No sugarcoating it: The phase of economic weakness that has already characterized large parts of the past year has continued into the fourth quarter of 2023. This is also reflected in the development of average prices in online print, as the current ZOPI, the zipcon Online Print Price Index, shows. While prices in the flyer segment remained virtually unchanged in the final months of 2023, they fell slightly in the shopping basket cluster for the first time in a long time.

Sourceful
Market 0

Will packaging designers soon be superfluous? At least that’s the impression you might get if you take a closer look at “Spring”, the new AI-based tool from British technology start-up “Sourceful”. Based on prompts and specific questions about the brand and desired packaging, it is designed to automatically generate.

Amex Offers
Trends 0

Customer loyalty programs are in vogue, and not for the first time. Based on their purchasing behaviour, customers receive special offers or discounts that ideally bind them to the service provider in the long term. This is important! And yet in-house customer loyalty programs often fall short of the mark.

Cimpress
Market 0

The restructuring and investments of recent years are taking effect: Cimpress has once again reported record figures for fiscal year 2023 (July 2022 to June 2023) – and achieved significant growth in sales and profits across all business units. No wonder the world’s largest online print provider is starting the new fiscal year with optimism.

Künstliche Intelligenz: Artificial Intelligence
Market 0

How artificial intelligence could change the online print industry was the topic of the first AI bootcamp of the Initiative Online Print (IOP). The content included possible applications of AI in practice: in small groups, the IOP members were also able to work together on initial, practical projects that should also be implemented in their own companies.

ZOPI
Market 0

Anyone who ordered flyers in the second quarter of 2023 once again had to delve deeper into their pockets. The average online print prices for the traditional print product also increased between April and June of this year. For some manufacturers, the increase was even in the double digits. After prices fell at the end of the first quarter for the first time, they rose again slightly in the following months.

Metaverse: Björn Ognibeni
Market 0

You might think that the hype surrounding ChatGPT has not only pushed the topic of the metaverse out of public discussion but sent it straight into irrelevance. So why are we still talking about it? “Because there are two long-term trends that will be driving this topic in very significant ways,” explains Björn Ognibeni, Strategic Director XRLab-MCM at the University of Münster.