ZZ-Advertise-on - beyond-print.de

Angebotskommunikation: promotional communications

Trends17. May 2023 0

Trends: Why print is indispensable in promotional communications

Obi already did it last year, Rewe wants to follow suit in July and discontinue its printed advertising brochure. Netto has been testing a slimmed-down version of its “Promotional leaflet” in the greater Berlin area since the fall of 2022, and Aldi has said goodbye to its printed customer magazine. Reports like these give the impression that printed promotional communication is a discontinued model.

→

Trends12. May 2023 0

Artificial Intelligence: “We’re having a Gutenberg moment, at the very least”

Since the end of last year, ChatGPT, Midjourney and Dall-E have not only filled what felt like every media channel but have also turned learned truths about what is created by people and what is created by technology on their heads. It was only logical that artificial intelligence should also be part of the Online Print Symposium 2023. For the keynote, the organizers brought journalist and author, Jörg Schieb, a real digital expert, on stage.

→

Trends10. May 2023 0

Trends: Out of the price war – why conversational commerce is so important

In the past, shopping and advice went hand in hand. If you were looking for a new outfit, you had to go to a local store and get advice at the same time. But with the emergence of online shopping and the 24/7 accessibility of digital shopping platforms, the two have become disconnected – until now.

→

Market27. April 2023 0

ZOPI Q1/2023: Online print prices settle at a high level

The trend of recent months is continuing: average online print prices for flyers have also risen in the first quarter of 2023 and are once again reaching record levels for some suppliers. This means that online print prices appear to be decoupling from graphic paper prices again for the first time – after all, these have slightly fallen recently. The ZOPI shopping cart is somewhat different.

→

People19. April 2023 0

People: Trailblazers for online print – and a glimpse of the future

Online print has turned the traditional printing industry on its head in a big way, especially in the last 20 years. But its history goes back much further. At the Online Print Symposium 2023 in Munich, Robert Keane, founder and CEO of Cimpress, told the audience exactly how far back – and why radios, a book by Stan Davis and an MIT study on the automotive industry all played a role.

→

Technic23. February 2023 0

Technic: Data Literacy, Part 2: Data Ethics in the Print Industry

The print industry is undergoing profound changes as a result of digital transformation. Data has become an important part of these changes, and companies need to ensure that they use it responsibly to be successful. In this article, you will learn what data ethics means in the print industry, the benefits it offers, and how companies can put it into practice. What is data ethics in the print industry?

→

Trends12. January 2023 0

Trends: Why print is a cultural asset, an enabler and rock ‘n’ roll

In a podcast called “Farbspiel” which is all about design and beauty, print should not be missing. Obviously. Bernd Zipper spoke with host Dominik Hoffmann about the role of print as a cultural asset, how print enables new products, and why automation, high speeds and a high level of professionalism are needed to ensure that print can survive in the media canon of the future.

→

People1. December 2022 0

Interview: “I believe that this market will not be decided in printing”

Anyone looking for individual posters, (large-format) wall decorations or iconic images on the internet will sooner or later end up at myposter or one of the brands belonging to the group. How the founders managed to make the myposter brand so successful – and keep it successful – is what the new episode of Zippers Insights is all about.

→