On 14 and 15 March 2024, the Online Print Symposium will enter its 11th round at the Science Congress Center Munich with more than 300 participants from all over the world! After a brilliant anniversary event, the Online Print Symposium now presents itself in a new look. The new logo and design can already be seen on the website: https://online-print-symposium.de/en/
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Anyone who runs an online store knows how important it is to win new customers – and to do so constantly. That’s why they invest heavily in marketing and put together an attractive special package from time to time. But what attracts new customers often doesn’t apply to existing customers.
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The response to the #undenkbar video by zipcon and the Initiative Online Print has been great, and not just within Germany, but internationally. One person who wanted to discuss the background of the opposition campaign to Rewe’s commercial in more detail is Morten Reitoft from Inkish TV.
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The restructuring and investments of recent years are taking effect: Cimpress has once again reported record figures for fiscal year 2023 (July 2022 to June 2023) – and achieved significant growth in sales and profits across all business units. No wonder the world’s largest online print provider is starting the new fiscal year with optimism.
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Months after announcing its intention to do away with printed brochures for sustainability reasons, Rewe is still facing opposition from a number of sides. No wonder, because print is being unjustly made the bogeyman by the company when it comes to climate friendliness. We have compiled the facts on the sustainability of print.
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For e-commerce companies in the EU, the world has become a slightly simpler place again, at least as far as data protection is concerned: In July, the European Commission adopted the new adequacy decision in the form of the “EU-U.S. Data Privacy Framework”, thus creating a new legal basis for cooperation between EU companies and U.S. service providers and data processing.
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How artificial intelligence could change the online print industry was the topic of the first AI bootcamp of the Initiative Online Print (IOP). The content included possible applications of AI in practice: in small groups, the IOP members were also able to work together on initial, practical projects that should also be implemented in their own companies.
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Anyone who ordered flyers in the second quarter of 2023 once again had to delve deeper into their pockets. The average online print prices for the traditional print product also increased between April and June of this year. For some manufacturers, the increase was even in the double digits. After prices fell at the end of the first quarter for the first time, they rose again slightly in the following months.
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Since the beginning of the year, third-party sellers in the U.S. have been able to process their customers’ orders via Amazon’s “Buy with Prime” fulfillment service. This new e-commerce solution has proven itself in beta, increasing conversion rates by an average of 25%, according to Amazon. Integrating online retailers’ own store is said to be simple and quick.
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You might think that the hype surrounding ChatGPT has not only pushed the topic of the metaverse out of public discussion but sent it straight into irrelevance. So why are we still talking about it? “Because there are two long-term trends that will be driving this topic in very significant ways,” explains Björn Ognibeni, Strategic Director XRLab-MCM at the University of Münster.
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