Browsing: Market

Werbeprospekte
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Even though some retailers have stopped producing and distributing them, traditional advertising brochures are still very popular with consumers in Germany and are more popular than online formats. According to a recent representative survey by the Cologne-based retail research institute IFH, 79% read printed brochures once a week or more often, the same proportion as in the previous year.

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It was less than a year ago that some rather unusual news broke in the industry: Steffen Tomasi, who had sold his Flyerline AG in 2016 and had originally planned to retire as Managing Director in 2023, was buying the company back without further ado. But there is more to tell about Flyerline, the company’s business model, the corporate culture and Tomasi’s personal view of the industry and its developments, as Tomasi explained at the Online Print Symposium 2024.

Christian Maaß
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Whichever company invests the biggest budget in to its online store and the advertising campaigns around it – i.e. beats the loudest drums – will be the most successful – and then the “smaller” companies can pack their bags? (Fortunately) it’s not that simple. At the Online Print Symposium 2024, Dr. Christian Maaß from thomann spoke about how to win the “attention battle” for customers’ attention, even against the big web platforms. The focus was primarily on the “basics” of digital commerce.

drupa
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Thanks to individual printing, mass customization is making print more valuable. Due to demand-driven printing, mass customization makes print even more sustainable. And it helps print service providers to become independent of large print runs. Everything needed to successfully implement this megatrend will be on display at drupa 2024.

Onlineprinters
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Modesty, they say, is a virtue. But anyone who sells themselves short in today’s business world is quickly overlooked, declared obsolete and no longer in demand. In view of the digital media and possibilities, the end of the printing industry has been prophesied for years and at regular intervals. Yet large parts of the industry are proving to be vibrant and extremely successful.

Thomas Beguin
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Artificial intelligence has been the dominant topic across all industries for almost two years. But AI itself is not new. Even in the printing industry, there were business models based on artificial intelligence long before ChatGPT. One example of this was the Dutch company “Resnap”, which first used classic algorithms and later AI models to revolutionize photo book production.

Market 0

Following the keynote speech, visitors on the first day of the Online Print Symposium can traditionally look forward to the presentation by Bernd Zipper, CEO of zipcon consulting GmbH and from the outset a co-organizer of the OPS. This year, he spoke of a new era of print and of the fact that we have never had so many opportunities to earn truly good money with print. In doing so, he echoed Henrik Müller-Hansen’s positive sentiment.

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