Whether we like it or not, anyone who runs an online store, no matter what products it focuses on, will be compared to Amazon. That’s because the number 1 online marketplace sets the benchmark when it comes to checkout. Online print shops likewise have to contend with the expectations this creates on the customer side.
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A week ago, at #BOPE22 – the Benelux Online Print Event 2022 – in Antwerp, the motto was “Back to e-Business.” But what does this e-business – or more correctly digital commerce – actually look like for print shops in the future, now that Corona has reshuffled the cards? On the one hand, I’m sure it will be simpler and more personal for customers, and on the other hand, it will be “headless” – and THAT, in turn, has nothing whatsoever to do with headless business.
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Among the members of the Initiative Online Print e.V. (IOP), cautious optimism and a spirit of new beginnings prevail. This was clearly noticeable at the spring meeting held at Heidelberger Druckmaschinen AG in Wiesloch on May 31 and June 1 – despite all the deliberations about how to tackle the current crises. In addition, with allcop Farbbild-Service GmbH & Co. KG, the IOP also welcomed a new member to its ranks.
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If you want to remain successful in the future, you need innovative strength. Only those who reflect on their actions and are prepared to rethink everything will be able to find answers to the questions of increasingly demanding customers. At the OPS Insight Pitches, six creative start-ups showed just how much innovation and drive there is in online printing, AI and, above all, mass customization. It’s worth listening to you.
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Massive cancellations of trade fairs and events have recently put a damper on the promotional products market. Nevertheless, the industry is robust. On the road back to its former greatness, digitization and online sales are playing an increasingly important role – areas in which promotional products retailers have not exactly been model students. To change that, the networking platform mypromo, has repositioned itself.
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Why is Beyond Print actually called Beyond Print? Why is the paper crisis, of all things, giving mass customization a boost, and why is ‘digital only’ a dead end? In an interview with ipaper.io, Bernd Zipper not only provides answers to these questions, but also explains why it is so important for advertisers to develop a comprehensive concept in which printed and digital forms of advertising are intertwined. Curious?
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You might not be able to stand to hear it anymore, but yes, the pandemic has presented most companies with major challenges over the past two years. It has acted as a catalyst and accelerated developments. At the same time, as Roland Keppler, CEO of Onlineprinters, described it at the Online Print Symposium 2022, the Corona crisis has also provided positive momentum.
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As different as the print market segments are, the companies are just as differently positioned when it comes to consulting and selling print products. There are onliners and there are classic ways for field sales. The onliners try to make themselves interesting with SEO and SEA, while the old-school hard sellers rely more on cold calling by phone to fill the sales funnel. At the recent Online Print Symposium, there was a lot of talk about the customer journey.
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The Online Print Symposium 2022 is over – but what the 250 or so participants took away from the presentations, insight pitches and their own exchanges with one another will have an impact for a long time to come. The atmosphere at OPS 2022 in the Science Congress Center Munich was palpable, not least because so much has happened in the last two years.
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In fact, the forecasts looked quite good: 7.1 percent growth in B2C, 8.5 percent in B2B. Then came Corona – and the paper shortage, rising energy prices, and the Ukraine war. A lot has happened in the 785 days since the last Online Print Symposium. Bernd Zipper revealed at OPS 2022 in the Science Congress Center Munich what impact this has had specifically on online print.
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