The Online Print Symposium is known for going beyond the boundaries of its own comfort zone and addressing trends at an early stage. In keeping with the motto “Empowering the Future of Print,” the second day of the event focused on technologies and developments that have the potential to turn the online print world upside down – and make it fit for the future.
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The anniversary edition of the Online Print Symposium is entering its second day – but before everything turns once again to the various facets of online printing at the Science Congress Center Munich, we would like to give you a brief review of yesterday’s event. In addition there was exciting presentations, important inspiration, and new business ideas.
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If that wasn’t a strong exclamation mark! The first day of the Online Print Symposium is over – and has provided the 300 or so participants from all over the world with important impulses, innovative business ideas and valuable industry insights relating to online printing. There was also a very special surprise to mark the tenth anniversary.
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Online print has many facets. It works differently in Europe than in the USA, and there are also differences between individual countries. But one thing is true everywhere: many developments within the printing industry in recent years were initially triggered by online printing. And: traditional print shops and online print shops are working together more often and more closely.
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Every year, Google publishes a summary of the most popular search terms and most popular topics of the previous twelve months. This “year-in-search report” can be used to regularly identify changes in people’s search behavior and derive possible trends for one’s own marketing strategy. What does this have to do with (online) print shops? Plenty.
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No matter which news portal you look at: ChatGPT and the artificial intelligence behind it are THE topic of the hour right now. Other AI tools, such as DALL-E, Whisper or Midjourney, are also attracting a lot of attention. So it’s high time to think about the extent to which this technology has what it takes to also support online print shops in their daily business.
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2022 was a mixed year for the online print industry: the war in Ukraine, the paper crisis, price increases for energy and consumables and the increasing shortage of skilled workers caused problems for many companies. Nevertheless, good profits were achieved in some areas. What will happen in 2023? The Initiative Online Print e.V. (IOP) is optimistic about the future.
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In a podcast called “Farbspiel” which is all about design and beauty, print should not be missing. Obviously. Bernd Zipper spoke with host Dominik Hoffmann about the role of print as a cultural asset, how print enables new products, and why automation, high speeds and a high level of professionalism are needed to ensure that print can survive in the media canon of the future.
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Digital commerce without social media? There really is no such thing anymore. Companies that sell their products online have long understood the importance of Facebook, Instagram and the like as advertising channels and incentives to buy: “Social selling” (or social shopping) is a marketing must.
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Mypromo has it in its name – and online print shops such as Onlineprinters and Flyeralarm have also long since recognized its potential: Promotional products. Even if spending on them has fallen slightly in Germany due to the Corona pandemic in 2020 and 2021, the potential is huge. After all, where haptic products are used, emotions arise, and appreciation is conveyed.
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