Browsing: Trends

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Successful renewal or innovation only succeeds by action. What makes the printing industry tick? A new press, a modern, cooperative corporate culture, sustainable production or a completely new print product? Being innovative is a matter of point of view and is based on the actual purpose of the company. Innovative can be the artistic letterpress printer as well as the fully automated online printer. In the printing industry, innovation can be seen from many sides.

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The Bundestag elections mark the end of the Merkel era, and a new government is getting underway in Berlin – possibly with a digital ministry at the federal level. Even though there was hardly any talk of it in the first TV coverage, all parties are discussing the idea, and the business community is clearly in favour of a digital ministry. It would suit the printing industry as long as the bureaucracy is kept in check.

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Online retailing is booming. Yet it does so almost entirely without direct mail and printed advertising brochures. Providers such as the Dutch company, Publitas, enable retailers to publish dynamic and digital catalogues. The printing industry is nevertheless benefiting from the strong growth in e-commerce. The printing of packaging and a wide variety of inserts is worth its weight in gold.

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It was already evident before Corona; however, it has been reinforced by the pandemic: The trend toward homemaking. More and more people are putting time and money into furnishing their own four walls. The online print industry can support this trend perfectly with individual products. Home is not just a place, but a feeling – and this feeling should be visible.

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A process-oriented quality management system is an effective tool for securing and increasing the success of a company. For small and medium-sized companies, simple instructions with practical aids for implementation are often lacking. Our article offers a preliminary orientation on the way to achieving optimization. There is a standard for effective and comprehensive quality management.

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The topic of 3D printing has been on the rise for several years. Even if there is not much overlap with the classic printing industry, there could be synergies. Should print shops jump on the 3D bandwagon, or do the necessary investments exceed the benefits? 3D printing, that sounds very decidedly like the printing industry at first. After all, printing is printing, isn’t it?

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The photo software manufacturer Printbox has revised its image editor: The new version supports responsive websites even more effectively. The Polish company is thus taking the mobile trend under consideration. According to Printbox, up to 70 percent of customers of photo printing providers access the corresponding websites from mobile devices.

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In the third and (for the time being) last part of our chatbot series, we demonstrate how the bots can be used within a company. In the first two parts of our series on the chatbot trend, we looked at the AI app, Replika, and specific use cases in customer service. As service employees or emotional support, chatbots can be in use around the clock – as our first two articles on the subject have already shown.

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A lack of trust in the methods of artificial intelligence has long been considered an obstacle in the relationship between humans and machines. However, research shows that the problem is rather that we tend to exploit AI. Let’s start with the good news: Basically, the relationship between humans and machines is trusting.

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How can chat bots be used professionally? After our unscientific self-experiment with the Replika app, we wanted to learn more. That’s why we took a closer look at practical use cases of digital service agents. The first part of our analysis is dedicated to chat bots in customer service. Who still remembers the annoying bug-eyed paper clip “Clippy”, who made Microsoft Word since 1997 unsafe with well-intentioned advice?

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