Browsing: Trends

Digital Commerce
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In the USA, the UK and some Asian countries, brand owners can already sell their products directly via the social media platform TikTok. However, rumors are now growing that the platform, which has become the epitome of entertaining and quickly consumable short videos, could soon introduce shopping functions and ads in Europe too. Could this also be relevant or interesting for online print shops?

Amex Offers
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Customer loyalty programs are in vogue, and not for the first time. Based on their purchasing behaviour, customers receive special offers or discounts that ideally bind them to the service provider in the long term. This is important! And yet in-house customer loyalty programs often fall short of the mark.

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“Immersive exhibitions are designed to simplify access to artists such as Monet, van Gogh, and Klimt and their works via room-filling, large digital screens, sound installations, and virtual reality. What is currently THE trend in art is also making its way into e-commerce, as a study by Zendesk proves. Immersion is playing an increasingly important role, especially in customer service.

Metaverse: Björn Ognibeni
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You might think that the hype surrounding ChatGPT has not only pushed the topic of the metaverse out of public discussion but sent it straight into irrelevance. So why are we still talking about it? “Because there are two long-term trends that will be driving this topic in very significant ways,” explains Björn Ognibeni, Strategic Director XRLab-MCM at the University of Münster.

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Is artificial intelligence more of an opportunity or a threat? The market and opinion research institute YouGov and Statista have just dealt with this question – and to put it in a nutshell: Germans are divided in their opinion. But no matter what your personal answer to this question may be: AI is changing the way we work – and is not stopping at the C-level, i.e. the management level. It’s high time to get to grips with the topic. 

Angebotskommunikation: promotional communications
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Obi already did it last year, Rewe wants to follow suit in July and discontinue its printed advertising brochure. Netto has been testing a slimmed-down version of its “Promotional leaflet” in the greater Berlin area since the fall of 2022, and Aldi has said goodbye to its printed customer magazine. Reports like these give the impression that printed promotional communication is a discontinued model.

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Since the end of last year, ChatGPT, Midjourney and Dall-E have not only filled what felt like every media channel but have also turned learned truths about what is created by people and what is created by technology on their heads. It was only logical that artificial intelligence should also be part of the Online Print Symposium 2023. For the keynote, the organizers brought journalist and author, Jörg Schieb, a real digital expert, on stage.

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“Artificial intelligence is the nucleus of the greatest disruption of our society since the invention of the letterpress by Johannes Gutenberg,” says Bernd Zipper, Chairman of the Initiative Online Print e.V.. “We are in the midst of a dramatic change in the world of work – fields of work and processes will change at a speed never seen before and revolutionise our society in the long term,” Zipper continues.

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