Online print has many facets. It works differently in Europe than in the USA, and there are also differences between individual countries. But one thing is true everywhere: many developments within the printing industry in recent years were initially triggered by online printing. And: traditional print shops and online print shops are working together more often and more closely.
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Every year, Google publishes a summary of the most popular search terms and most popular topics of the previous twelve months. This “year-in-search report” can be used to regularly identify changes in people’s search behavior and derive possible trends for one’s own marketing strategy. What does this have to do with (online) print shops? Plenty.
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No matter which news portal you look at: ChatGPT and the artificial intelligence behind it are THE topic of the hour right now. Other AI tools, such as DALL-E, Whisper or Midjourney, are also attracting a lot of attention. So it’s high time to think about the extent to which this technology has what it takes to also support online print shops in their daily business.
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2022 was a mixed year for the online print industry: the war in Ukraine, the paper crisis, price increases for energy and consumables and the increasing shortage of skilled workers caused problems for many companies. Nevertheless, good profits were achieved in some areas. What will happen in 2023? The Initiative Online Print e.V. (IOP) is optimistic about the future.
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In a podcast called “Farbspiel” which is all about design and beauty, print should not be missing. Obviously. Bernd Zipper spoke with host Dominik Hoffmann about the role of print as a cultural asset, how print enables new products, and why automation, high speeds and a high level of professionalism are needed to ensure that print can survive in the media canon of the future.
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Digital commerce without social media? There really is no such thing anymore. Companies that sell their products online have long understood the importance of Facebook, Instagram and the like as advertising channels and incentives to buy: “Social selling” (or social shopping) is a marketing must.
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Mypromo has it in its name – and online print shops such as Onlineprinters and Flyeralarm have also long since recognized its potential: Promotional products. Even if spending on them has fallen slightly in Germany due to the Corona pandemic in 2020 and 2021, the potential is huge. After all, where haptic products are used, emotions arise, and appreciation is conveyed.
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Hundreds of new business partners per week generating thousands of orders and thus impressive growth in a short space of time – and all for a manageable investment? What sounds like a crazy pipe dream is in fact possible in reality. After all, anyone who has understood the dropshipping concept and offers their products via an interface to be integrated into various store systems can profit greatly from it. But does this also work with print products? Beyond Print has investigated…
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Would you like to improve the world a little? Well, maybe not the whole world, but at least the immediate environment in which you live. Every change begins with the first step, and we take this first step when we are aware that something has to happen. This is followed by intrinsic motivation, that is, a genuine and urgent desire. In order to change, we need to acquire knowledge of how things could be done differently. We need to practice and increasingly achieve skills that are necessary for change. In order for change to occur, we must examine and adapt our actions.
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Only those who measure and check their results will be able to improve. Whether it is Kaizen, Lean Manufacturing, Six Sigma, Total Quality Management or Continuous Improvement, in order to optimize processes, the “Key Performance Indicators” (KPIs) must be considered. Performance data is a sensitive area and KPIs and visual management must be understood as an overarching project and developed with stakeholder participation.
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