Browsing: Trends

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Hundreds of new business partners per week generating thousands of orders and thus impressive growth in a short space of time – and all for a manageable investment? What sounds like a crazy pipe dream is in fact possible in reality. After all, anyone who has understood the dropshipping concept and offers their products via an interface to be integrated into various store systems can profit greatly from it. But does this also work with print products? Beyond Print has investigated…

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Would you like to improve the world a little? Well, maybe not the whole world, but at least the immediate environment in which you live. Every change begins with the first step, and we take this first step when we are aware that something has to happen. This is followed by intrinsic motivation, that is, a genuine and urgent desire. In order to change, we need to acquire knowledge of how things could be done differently. We need to practice and increasingly achieve skills that are necessary for change. In order for change to occur, we must examine and adapt our actions.

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Only those who measure and check their results will be able to improve. Whether it is Kaizen, Lean Manufacturing, Six Sigma, Total Quality Management or Continuous Improvement, in order to optimize processes, the “Key Performance Indicators” (KPIs) must be considered. Performance data is a sensitive area and KPIs and visual management must be understood as an overarching project and developed with stakeholder participation.

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Druckerei Bender is gearing up for the future by implementing a new software ecosystem. To accomplish this, the company took a new approach: The experts from zipcon consulting assisted the team with the decision, which was finally made in favor of a combination of the Ninox platform and Keyline from Zaikio. As part of the individual implementation, the stage was set for the future in collaboration with Druckhaus Bechtel.

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“We print your newspaper,” says Presse-Druck- und Verlags-GmbH Augsburg, the print shop of the Augsburger Allgemeine, the second-largest regional daily newspaper in Germany, offering customer magazines with a newspaper look. Flyeralarm has also expanded its range of corporate publishing services. Which is clever, because a customer magazine is an excellent tool for corporate communications.

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The classic printed job advertisement in the business section of national newspapers has been dead for a long time – at least in some professions. While online job portals such as Monster and Indeed initially made life difficult for them, career networks such as Xing and LinkedIn are now also being used in personnel marketing – and increasingly also classic social media channels such as Twitter, Facebook or Instagram.

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Successful renewal or innovation only succeeds by action. What makes the printing industry tick? A new press, a modern, cooperative corporate culture, sustainable production or a completely new print product? Being innovative is a matter of point of view and is based on the actual purpose of the company. Innovative can be the artistic letterpress printer as well as the fully automated online printer. In the printing industry, innovation can be seen from many sides.

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The Bundestag elections mark the end of the Merkel era, and a new government is getting underway in Berlin – possibly with a digital ministry at the federal level. Even though there was hardly any talk of it in the first TV coverage, all parties are discussing the idea, and the business community is clearly in favour of a digital ministry. It would suit the printing industry as long as the bureaucracy is kept in check.

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Online retailing is booming. Yet it does so almost entirely without direct mail and printed advertising brochures. Providers such as the Dutch company, Publitas, enable retailers to publish dynamic and digital catalogues. The printing industry is nevertheless benefiting from the strong growth in e-commerce. The printing of packaging and a wide variety of inserts is worth its weight in gold.

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It was already evident before Corona; however, it has been reinforced by the pandemic: The trend toward homemaking. More and more people are putting time and money into furnishing their own four walls. The online print industry can support this trend perfectly with individual products. Home is not just a place, but a feeling – and this feeling should be visible.

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