Browsing: Trends

Angebotskommunikation: promotional communications
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Obi already did it last year, Rewe wants to follow suit in July and discontinue its printed advertising brochure. Netto has been testing a slimmed-down version of its “Promotional leaflet” in the greater Berlin area since the fall of 2022, and Aldi has said goodbye to its printed customer magazine. Reports like these give the impression that printed promotional communication is a discontinued model.

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Since the end of last year, ChatGPT, Midjourney and Dall-E have not only filled what felt like every media channel but have also turned learned truths about what is created by people and what is created by technology on their heads. It was only logical that artificial intelligence should also be part of the Online Print Symposium 2023. For the keynote, the organizers brought journalist and author, Jörg Schieb, a real digital expert, on stage.

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“Artificial intelligence is the nucleus of the greatest disruption of our society since the invention of the letterpress by Johannes Gutenberg,” says Bernd Zipper, Chairman of the Initiative Online Print e.V.. “We are in the midst of a dramatic change in the world of work – fields of work and processes will change at a speed never seen before and revolutionise our society in the long term,” Zipper continues.

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The Online Print Symposium is known for going beyond the boundaries of its own comfort zone and addressing trends at an early stage. In keeping with the motto “Empowering the Future of Print,” the second day of the event focused on technologies and developments that have the potential to turn the online print world upside down – and make it fit for the future.

#OPS2023
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The anniversary edition of the Online Print Symposium is entering its second day – but before everything turns once again to the various facets of online printing at the Science Congress Center Munich, we would like to give you a brief review of yesterday’s event. In addition there was exciting presentations, important inspiration, and new business ideas.

WhatTheyThink
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Online print has many facets. It works differently in Europe than in the USA, and there are also differences between individual countries. But one thing is true everywhere: many developments within the printing industry in recent years were initially triggered by online printing. And: traditional print shops and online print shops are working together more often and more closely.

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Every year, Google publishes a summary of the most popular search terms and most popular topics of the previous twelve months. This “year-in-search report” can be used to regularly identify changes in people’s search behavior and derive possible trends for one’s own marketing strategy. What does this have to do with (online) print shops? Plenty.

ChatGPT
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No matter which news portal you look at: ChatGPT and the artificial intelligence behind it are THE topic of the hour right now. Other AI tools, such as DALL-E, Whisper or Midjourney, are also attracting a lot of attention. So it’s high time to think about the extent to which this technology has what it takes to also support online print shops in their daily business.