The economy needs trade fairs for a fresh start – says the Association of the German Trade Fair Industry.
After all, trade fairs could provide important impulses, stimulate the willingness to buy and serve as platforms for innovations and cooperation. However, not all companies seem to follow this rationale when drupa was postponed until 2021. In the wake of the Corona crisis, industry giants such as Bobst and Xerox have reconsidered their involvement in trade fairs and cancelled their participation in drupa 2021.
In a press release, Bobst emphasized that the number of industry events and trade fairs has increased in recent years in an almost boom-like manner and that new communication technologies have at the same time proven that customer contacts can be made efficiently. In order to make its customer contacts more efficient, Bobst will therefore make more intensive use of its existing in-house expertise centers and offer customers new tools for accessing product and solution demonstrations. “For this reason, we have decided not to participate in drupa and other trade fairs in 2021,” announced Jean-Pascal Bobst, CEO of Bobst.
Xerox announced that it would not be participating in drupa 2021 due to the continuing uncertainty caused by the Corona pandemic and the set schedule for upcoming product launches. This may become more widespread as time goes on.