The number of print shops offering open store concepts directly to customers or resellers has grown steadily in recent years. The onliners in Germany, Austria and Switzerland have implemented highly individual concepts. It is remarkable that not only the very large companies are successful in the business, but also small and medium-sized print shops. Print shops that perhaps 10 years ago would not have thought about implementing a web-to-print concept on the Internet. These companies have realized that there is no such thing as an “Internet print shop.” Rather, they are print shops that have recognized the Internet as an additional door through which jobs reach the presses.
The companies have succeeded in significantly increasing their sales funnel with the online strategy. They have further realized that the “new” colleague in sales is active 24/7 and that the individual stages of a sales process can be measured. It is possible to measure quantitative and qualitative metrics from the initial customer contact to the conversion into paying customers. It is undeniable that a sales funnel serves to use the resources available within a company as efficiently as possible and to design existing marketing and sales processes.
Marketers can use a funnel tailored to their business and the process at hand to measure the success of their efforts. This enables a detailed assessment of where along the sales chain potential conversions are lost and how the underlying sales model can be optimized.
On beyondprint.de, we currently have listed 289 companies from Germany and 39 from Austria and Switzerland. We thus offer a unique listing of the active onliners in this economic region. Using Google’s map function, you can jump directly to a provider, search by name or find a location and locate the surrounding companies.
The number is constantly increasing and if your company is not yet listed, simply send us an e-mail to info@zipcon.de and we will enter your company after checking your data. Take advantage of this free service from us!
If you are still working on your online strategy, the zipcon team will be happy to help, just contact us!
