“Print is one of the most powerful channels in the communication canon of the digital world – and online print is one of the most successful business models in the printing industry,” Bernd Zipper stated in his highly regarded presentation at the 8th Online Print Symposium held at the beginning of March in Munich.
“The Internet as the largest global infrastructure that mankind has ever created is the omnipresent platform for communication and business. Therefore, online is no longer an option, online is the interface to the customer. Today and tomorrow it is irreplaceable”, continued Zipper in his argumentation, summarising the current trends and pointing out the tasks that the industry has to cope with. Much of what he said will remain true for years to come, but some things will have to be reconsidered and redefined due to the circumstances following the outbreak of the coronavirus. Follow the presentation in its entirety. It’s worth it.