Market: Spreadshirt removes tasteless Star of David motif

0

It could happen to any manufacturer who allows individual designs. This is what recently happened to Spreadshirt, the market leader in online textile printing. But the manufacturer was quick to react. Commendable.

The trigger was – as it so often happens – a “Shitstorm” on various online social channels. When it was discovered on Sunday, May 17th, that one of the shirt designs of the Leipzig t-shirt printing company, Spreadshirt, showed apparently anti-Semitic views, the design was immediately removed. The – rather tasteless – design is a Star of David with the inscription “Not vaccinated”. Now you can be as vocal about the topic of vaccinations as you like – but to put this in direct relation to the Holocaust is just tasteless.

Spreadshirt has posted a formal apology on Twitter stating that such designs will not be tolerated and that the shirt design has been removed from their website. Designs submitted by customers on the website are not reviewed by Spreadshirt before the product is published, however, the customer must confirm that their design is not illegal in any way. Only through later checks and reports from other users can inappropriate designs then be removed. The removal process is faster than some vegan spread manufacturers might think – the design had already gone by Sunday. My compliments. Quick response.

Summary
Market: Spreadshirt removes tasteless Star of David motif
Article Name
Market: Spreadshirt removes tasteless Star of David motif
Description
It could happen to any manufacturer who allows individual designs. This is what recently happened to Spreadshirt, the market leader in online textile printing. But the manufacturer was quick to react. Commendable.
Author
Publisher Name
Beyond-Print.net

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

Leave A Comment