MARKET: DROPSHIPPING OPERATES IN PRACTICE

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With dropshipping, customers order from the online retailer as usual, but are supplied directly by the manufacturer or wholesaler. In other words, the online retailer offers products without having them in stock or manufacturing them in-house.

Customers want security. In the entire process, in quality, in payment and in delivery. This need can be satisfied with dropshipping. Dropshipping is also known as drop shipment. Back in 2015, we explored the question of whether dropshipping is a new way or just a trend. As Bernd Zipper noted in a June 2021 article “Print on Demand Made Easy,” dropshipping is booming today as the barriers to entry are getting lower and lower.

Meanwhile, there are some good out-of-the-box solutions for the print industry. Lead-Print, a brand of Be.Beyond GmbH Co KG, presented a reseller API for its PRINT LOUNGE web-to-print solution. The idea is simple: print service providers will be able to use it to offer a broader range of products. As Lead-Print explains, this new API will be continuously expanded so that it will enable communication with a wide variety of service providers in the future. Currently, the service provider Flyeralarm is connected via the API. In this quarter, the service provider redprintgroup is to be added. Interested parties can already register for this.

Upon request, Managing Director André Hausmann explains the advantages of the new functions. “The REST API technology makes the interface stable and future-proof. When it comes to prices in the closed-shop environment, print service providers have various options: They can adopt the prices 1:1 from the service provider. Alternatively, they can design the prices dynamically, set them as a fixed value as usual, and define additional percentage markups,” explains André Hausmann, Managing Director of Lead-Print. “If there are existing (fixed) prices – which is often the case with companies – these can also be stored. Existing price scales can be imported and subsequently edited without manual effort.”

Three things appear to be particularly important: First, as already mentioned, the price scales can be set so that they correspond to those of the resellers. Second, changes to the reseller’s order status are recognized and automatically set in the order view. This takes into account the aforementioned need for security on the part of customers, who want to see immediately whether their order was successful. And thirdly, the tracking number of the package is also stored in the order. This means that customers are not only informed about the current status of production, but also about any progress in shipping their order. Transparency is therefore high in all stages of the process.

So, what is the next step for a PRINT LOUNGE user? In order to use the API, it is necessary to set up and activate it with the respective reseller. Lead-Print offers support for this.

Flyeralarm and redprintgroup as resellers are not enough for you? Lead-Print is looking forward, according to the announcement on its own homepage, to suggestions and exchanges regarding other online printers, such as WIRmachenDRUCK, Saxoprint, Druckdiscount24, aufkleberdrucker24.de or others. We are curious to see which provider will reach out next.

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MARKET: DROPSHIPPING OPERATES IN PRACTICE
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MARKET: DROPSHIPPING OPERATES IN PRACTICE
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With dropshipping, customers order from the online retailer as usual, but are supplied directly by the manufacturer or wholesaler. In other words, the online retailer offers products without having them in stock or manufacturing them in-house. Customers want security. In the entire process, in quality, in payment and in delivery.
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Beyond-Print.net

Max Spies, a true professional, is a printing technician and business economist. As an ERP specialist at zipcon consulting GmbH, he researches throughout the entire value-added chain and delves into the depths of the company's divisions. People, processes, and tools are equally important to him in his observations. With curiosity, backbone, and a healthy dose of the Allgäu's fighting spirit, he is able to gather information. His comprehensible expertise is the basis for result-oriented concepts in customer projects. Max Spies has been in the printing industry for 35 years, worked as a journalist for "Deutscher Drucker" and writes guest articles for the trade magazines "Druckmarkt" and "Grafische Revue Österreich". Prior to joining zipcon, he worked for an ERP software provider in Germany, Austria, and Switzerland and is an active networker in this economic region. (Profiles also at Xing, LinkedIn)

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