The Online Print Symposium is known for going beyond the boundaries of its own comfort zone and addressing trends at an early stage. In keeping with the motto “Empowering the Future of Print,” the second day of the event focused on technologies and developments that have the potential to turn the online print world upside down – and make it fit for the future.
We’re talking, of course, about topics such as artificial intelligence, metaverse, mass customization and marketplaces. It is exciting to see that some of these have already found their way into the business model of one or two online printers: Mass Customization, for example.
While Peter Bottenberg, Managing Director of Moss GmbH, impressively demonstrated that “individual mass production” is not just for commercial printers but can also be a successful business strategy in large-format printing, Patrik Knutsson, founder and platform architect of Print.Page, addressed the question of the extent to which marketplaces and print brokers will have a successful future. Björn Ognibeni, Strategic Director XRLab-MCM at the University of Münster, on the other hand, took the participants of the Online Print Symposium literally into the metaverse and explained which trends are driving the topic and what can already be done there.
Kim Koszuszeck, Client Partner Retail at Meta, on the other hand, addressed the question of what opportunities digital promotional communication offers in combination with print – hitting a nerve, since the announcements by Rewe, Obi and Aldi to withdraw from brochure advertising caused great discussion in the print world last year.
And of course, when it comes to looking beyond the horizon, the topic of ChatGPT cannot be missed. The organizers of the Online Print Symposium were able to engage none other than the digital expert from ARD and specialist book author Jörg Schieb. In his closing keynote, he addressed the question of how ChatGPT can be used sensibly in the future and what changes it will bring.
Thus, the Online Print Symposium 2023 once again managed to set important and correct momentum for a successful future of the online print industry. But the OPS would not be the OPS without its numerous partners, who once again this year provided practical information in the partner exhibition on how print service providers can set themselves up as efficiently as possible.
If you are curious about the highlights of the second OPS day, you can click through our picture gallery again today – more detailed reports about the leading event of the online print industry and individual presentations will be available next week on beyond-print.de. It’s worth a look!