A new week, a new challenge for Haeme Ulrich and Bernd Zipper: “Do you always have to be part of the platform hype?” is what Thomas Kramer from censhare wanted to know this time around. He got the idea for his question from the recent “Clubhouse” hype.
Whether you find every new trend funny or are quickly annoyed by it, is a question of personal preference for Haeme. From experience in his private environment, he knows that age doesn’t necessarily play a role. While his family experiments with apps for fun, he is more concerned with the business aspect.
For Bernd, the economic aspect should not be underestimated either: “The target group of digital natives has an enormous amount of money,” he explains. To keep the affluent clientele happy, something new must always be offered that arouses interest and generates a return.
Companies that want to profit from the hype must therefore act not as trendsetters, but as market experts: “We don’t have to look at which platform we would like to go to, but rather go where our network is,” says Bernd. This is the only way that real interaction can take place in the digital world.
A post about the current episode can be found here on publishingblog.ch.
You can listen to the entire episode here.