After OpenAI’s ChatGPT, Microsoft’s Copilot and Google’s Bard, it was only a matter of time before Amazon followed suit. Now the company’s AWS division has unveiled its own AI-based chatbot, “Q”. The most important difference: it is not aimed at private individuals, but is designed to provide targeted support to corporate customers in IT and development, administration and project management. This could also benefit online print shops.
However, in order for Amazon Q to provide AWS customers with the right individualised answers, a link to various tools and plugins of the company software used is necessary. After all, only real company data can prevent the chatbot from “hallucinating” and making things up, as can happen with other chatbots.
At the re:Invent cloud conference on Tuesday, AWS CEO Adam Selipsky also assured that the individual company data will not be used to train the AI structures on which Q is based, but will only be used for the respective customer and to answer their questions. The basis of the new chatbot was laid with data from the AWS databases of the last 17 years.
Where does Amazon Q come in?
According to Amazon, those who benefit most from Amazon Q are primarily a company’s developers and IT specialists, as the chatbot provides targeted support with application development and programming (including in conjunction with the AI code generator CodeWhisperer), troubleshooting or system maintenance and upgrades. Amazon Q should also be able to interact with collaboration tools such as Jira, Salesforce, ServiceNow or Zendesk and create tickets automatically.
A total of more than 40 interfaces to well-known data sources such as Amazon S3, Dropbox, Confluence, Google Drive and Microsoft 365 are integrated into Amazon’s AI. It is also possible to develop your own connectors to internal intranets or wikis, giving the chatbot an even broader foundation.
Users can access the Amazon Q conversational interface, i.e. the input screen, in various places, for example via the AWS Management Console, via documentation pages, their IDE or via Slack or other chat apps from third-party providers, which can be connected via a conversational interface as described.
If you want to know exactly what is possible with Amazon Q, you should take a look at the landing page for the new chatbot for corporate customers.
What are the benefits of using the new chatbot?
Amazon’s AI-based chatbot is designed to do one thing above all: streamline workflows in development and IT departments by reducing previously time-consuming tasks such as research, project management, creating dashboards or documentation.
This alone could also be exciting for online print shops, as the capacities of IT staff could be completely reorganised in this way and the implementation of new functions and services accelerated. After all, speed is always of the essence on the Internet.
However, according to AWS, other departments can also benefit, as the new chatbot will also be available for products such as AWS Supply Chain and Quicksight, a business data analysis service. For example, Q will be able to provide visualisation options for business reports, automatically reformat them and answer questions about the data, according to an article by golem. Q can also provide targeted analyses – or generally be used to create company-specific texts and documents for various purposes.
Availability and prices
As always, Amazon is rolling out the new service in the USA first, currently as a preview. However, it should only be a matter of time before Q is also available here. As far as costs are concerned, Amazon is currently offering two different plans for the launch: Amazon Q Business for around 20 US dollars per month and user and the more comprehensive Amazon Q Builder for around 25 US dollars.