News: Aren’t all printers also online printers?

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From “Tinderprinting”, virtual service employees or tools that help with production planning: Artificial intelligence has also arrived in the online print industry. David Zwang from Whattheythink spoke to Bernd Zipper about the developments and products that are already available. Another interesting question was whether not all printers are actually also online printers.

Spoiler alert: Yes, at least all printers should also be online printers in some form. “Why?” says Bernd Zipper, “Because customers today order online. And every print service provider that wants to remain successful in the future must also be an online printer. That doesn’t necessarily mean having to set up your own store, it can just as well be a portal that you operate together with a colleague company or a network of several companies that jointly offer an online store,” he explains.

After all, if you want to survive in this “red ocean” of the printing industry, you have to be present exactly where potential customers are, and that is largely online.

The Online Print Symposium is all about AI

And while some are still on their way to becoming online printers, those who have already successfully taken the step are looking at how AI is changing the industry. The Online Print Symposium (14-15 March in Munich), which zipcon consulting is organizing together with the BVDM for the 11th time this year, will provide approaches to this. “We will have more than 18 speakers on stage to talk about what’s new in print, online print and AI and where the trends are heading,” explains the industry expert.

However, this does not refer to the funny gadgets and filters that make you look ten years younger, at least on your smartphone, thanks to AI, but rather the truly relevant and helpful developments, such as virtual assistants. A good example of how online printers can make use of artificial intelligence, as Zipper explains, is Helloprint, which recognized the potential early on and developed its own AI-based platform (you can hear more about this at OPS 2024). Or the Online Print Initiative, whose members met for an AI boot camp many months ago and were able to present prototypes of exciting applications within just a few hours. “Tinderprinting” was just one example and didn’t really have much to do with the dating app, but with genuine customer support.

Artificial intelligence is a process accelerator

The fact is: “Artificial intelligence accelerates processes, even in the online print industry. AI brings new power, new flexibility and new ideas,” explains Bernd Zipper. “Of course, there are also risks involved, but: if we don’t act and react now – what will happen to us in the future?” That’s why everything at the Online Print Symposium will revolve around the question of the extent to which artificial intelligence is revolutionizing print.

“A lot is happening right now. I see many pioneers in this field and they will not only be on stage at the OPS, but also in the audience. There are many trend makers among the participants. It’s impressive every year to see how people come together at the Online Print Symposium, and this year is no exception,” says Zipper.

So if you haven’t already booked your ticket for the Online Print Symposium 2024 at the Science Congress Center in Munich, be quick! Click here to register online for the most important event in the international online print world.

And if you want to watch David Zwang’s interview with Bernd Zipper again in detail, you can do so here.

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News: Aren't all printers also online printers?
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News: Aren't all printers also online printers?
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From "Tinderprinting", virtual service employees or tools that help with production planning: Artificial intelligence has also arrived in the online print industry. David Zwang from Whattheythink spoke to Bernd Zipper about the developments and products that are already available. Another interesting question was whether not all printers are actually also online printers.
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Beyond-print.net

Judith Grajewski war 14 Jahre für Deutscher Drucker tätig und hat als Redakteurin vor allem über den Wachstumsmarkt Digitaldruck berichtet, als Online-Verantwortliche das Portal print.de und die Social-Media-Kanäle mit aufgebaut und sich als „Transaction Editor“ mit Content-Management- und Marketingstrategien beschäftigt. Nach einem kurzen Intermezzo als Chefredakteurin des Werbetechnik- und LFP-Fachportals Sign&Print, bleibt die studierte Dipl.-Ing. für Medientechnik (FH) ihrer Leidenschaft für Print treu und widmet sich nun der Beratung und Projektbegleitung von Druckunternehmen auf ihrem Weg in eine digitalisierte Zukunft. Darüber hinaus gibt sie als Redakteurin für Beyond Print regelmäßig Einblick in relevante Themen des E-Business Print. (Profil bei Xing, LinkedIn)

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