At Beyondprint, we don’t just keep an eye on the German market, but we also look beyond (as the name suggests). The following article offers an interesting insight into the growth of online print in Spain and France. As a measure of analysis, we looked at the number of hits on the websites of online printers. We have translated the blog article from French, with the kind permission of Ludovic Martin, an independent consultant for eCommerce strategy and web-to-print projects.
The growth of online printing website visitors observed in May seems to be confirmed, at least in France. According to the audiences observed by Semrush, there was a 2.66 percent growth in June on the selected French websites, probably due to the “departmental and regional elections” effect which boosted the activity. This growth is unevenly distributed, with many sites showing (with a low confidence index) a drop in their audience of around 20 percent compared to May. Others, on the other hand, have achieved growth rates of up to 25 percent. However, the total is still much lower than the level shown in June 2020: at -25.98 percent, the recovery is far from complete.
In Spain, the situation is quite different: after a recovery in May, there was a sharp drop in activity in June, almost to its worst level since September. The cumulative audience of the sites is down by 13.45 percent, but here again, these figures hide a very wide variation depending on the operators, some of which have achieved strong growth in the Iberian market.