The cloud business is booming, including in the print sector. A new company from England has entered the market under the name “Cloud to Print“. What’s new about the British business model?
Large print runs, long contracts, good margins: Cloud to Print is well aware that these times are over. Today, it has to be smaller, faster, cheaper – and preferably online. On its website, Cloud to Print promises to convert the customer’s print offer quickly (“days, not weeks”) into a web store. The approach of the British competitor seems to be a little different than what is commonly used on the market: Cloud to Print relies on WordPress pages in which the web-to-print architecture of Vpress is integrated. The system is said to be compatible with existing management information systems (MIS). Common online store solutions such as Magento or Shopify are thus dispensed with.
In contrast to the usual web store providers, Cloud to Print promises not only technical but also content-related advice. With its all-round carefree package of consulting and website, the provider focuses on the target groups of print shops. Potential customers are to be addressed with good design and storytelling. Antiquated images of printing presses on the store pages, on the other hand, are to become a thing of the past. Only time will tell whether Cloud to Print really is the ultimate web store. In any case, we’ll remain on the case – we’ve already requested a demo.