News: Designbomb focuses on the niche

0

Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores – which is actually a mass product, but in this case tailored to a very specific target group. The innovation is that customers do not have to bring their own design to the online printer, but are already provided with suitable templates depending on the industry.

Using a web editor, customers can then edit and adapt the templates to suit their own requirements. The business model of the “free advertising agency”, as Designbomb calls itself, is based entirely on online printing. Design services and prepress are provided free of charge to the customer. What is paid for is what is printed.

Summary
News: Designbomb focuses on the niche
Article Name
News: Designbomb focuses on the niche
Description
Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores - which is actually a mass product, but in this case tailored to a very specific target group.
Author
Publisher Name
Beyond-Print.net

Christoph Koitka ist als Redakteur für Beyond Print immer an den Neuigkeiten, Innovationen und Transformationen sowie an den kreativen Köpfen der Onlineprint-Industrie interessiert. Vor seinem Volontariat bei der Katholischen Nachrichten-Agentur (KNA) in Bonn, München und Berlin studierte er Italienisch, Geschichte sowie Mittelalter- und Renaissancestudien in Bochum und Pisa. Stationen bei der taz (Ressort Recherche und Reportage), der Zeit und dem Spiegel (Ressort Multimedia) rundeten seine Ausbildung ab. Als erfahrener Redakteur kennt Christoph Koitka sich mit Reportagen und Recherchen bestens aus und kann komplexe Inhalte zielgruppengerecht darstellen.

Leave A Comment