We have known since the pandemic and the countless online stores that have emerged since then that Shopify is not merely an interesting and simple solution for entering the world of e-commerce. The e-commerce platform is also increasingly becoming an interesting field of activity for print shops – keyword dropshipping – and other providers from the printing industry. The latest example of this is Design’n Buy, which has just brought its editor for mass customization into the Shopify universe via its DesignO app. And they are not alone.
At the beginning of 2022, we reported on beyond-print.de on the Spread Group’s example of how print shops can benefit from the growing print-on-demand trend based on the dropshipping principle and with a clever app. And the Leipzig-based company is by no means the only print service provider to have tapped into an additional revenue channel via Shopify: Gelato, Printful, Printify and even Shirtee are represented in the “print-on-demand search” in the Shopify App Store, which contains more than 500 entries, and thus make their own printing services or those of their network partners available to the thousands of Shopify users around the globe. It’s not just about personalized garments, but about all imaginable products that can be printed and personalized.
The best example of this is probably the printformer IO app from rissc, which seamlessly integrates the extensive web-to-print editor printformer from the Ludwigsburg-based software company, including all its functions, product options and templating, into Shopify (read the Zippers Insights episode with rissc founder Alexander Sperrfechter here). Or the Printess Customizer, with which store operators can also offer their customers personalized photo products and the like (there was already a Zippers Insights about Printess as well).
Now the Indian/American software provider Design’n Buy, which does not have its roots in web-to-print but has been increasingly focusing on the online print market for a good seven years, is following suit. According to the manufacturer, the latest version of the app offers a dynamic upload function with which the graphic files can be uploaded in parallel to the payment process. In addition to the classic editor, a form-based editor is also available, which is primarily used by B2B customers and offers a real-time preview. The Design’n Buy product configurator will also support a wide range of product categories, from clothing and classic photo products to labels, packaging and promotional items. To date, the software provider’s solution has mainly been used by customers in the USA, followed by India and the UK. However, with its own Shopify app DesignO, the company is now leading the way, as Shopify can now be used to reach store operators and therefore potential customers from all over the world. We will definitely continue to follow the development.