Marketing and printing experts work hand in hand – but don’t always speak the same language. The expert forum on “Programmatic Printing” at the dialog marketing trade show, “Dialog 21”, aims to provide insights into how Programmatic Printing and digital printing are embedded in the communications of the future. Participation is free of charge, interested parties can register here. “Dialog 21” kicks off on June 16 with the expert forum. This year, the trade show will take place virtually.
Speakers will present best practices in individualized print communication and discuss them with guests. The aim is to show how digital printing is establishing itself as an integral part of multichannel campaigns, direct advertising and omnichannel marketing. Exclusive studies and successful application examples will shed light on the subject from various angles.
Speakers at the expert forum will include Yves Gautschy from Urs Zuber AG, who will present a multichannel campaign made successful by digital printing. Jasmin Scheurich and Thomas Schnettler from locr GmbH will present their own study on “The Power of Cards”: Image individualization through individualized geographic maps makes a print product even more successful and increases response rates, they have found.
Michael Schiffer from Michael Schiffer Dialog GmbH will illustrate the practical application of Programmatic Printing using use cases from well-known companies, and Johannes van de Loo from SmartCom GmbH will explain how entire campaigns can be automated with artificial intelligence. A panel featuring all speakers will conclude the expert forum.