News: Google’s end to user tracking: good or bad?

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In the new episode of the jabberfish podcast, I discuss a hot topic with Haeme Ulrich: Google has announced that it will no longer collect cookies for personalized advertising. But is that good or bad these days?

Google lives off advertising – and it will continue to do so. Personalized advertising will continue to be used in the future, just with a different technology behind it: FLoC (Federated Learning of Cohorts). Although data protectionists are pleased that Google no longer uses cookies for advertising, nothing will fundamentally change in the way personalized advertising is played out.

Google is more interested in gaining an advantage over Facebook & Co. as these companies have so far not been able to manage without cookies for personalized advertising. So is this change at Google good or bad? Answer: let’s see! The fact is that the cookie query is annoying and everyone will be pleased to see it gone. But since personalized advertising in general won’t change much, it remains to be seen how it all evolves.

The full podcast is here: https://www.jabberfish.de/1489144/8092906-challenge-nr-12-googles-ende-des-user-trackings-gut-oder-schlecht 

And here’s a report from publishingblog on the topic: https://publishingblog.ch/jabberfish-12-googles-ende-des-user-trackings-gut-oder-schlecht/ 

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News: Google's end to user tracking: good or bad?
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News: Google's end to user tracking: good or bad?
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In the new episode of the jabberfish podcast, I discuss a hot topic with Haeme Ulrich: Google has announced that it will no longer collect cookies for personalized advertising. But is that good or bad these days?
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Beyond-Print.net

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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, Owner: (Registered business address: Germany), processes personal data only to the extent strictly necessary for the operation of this website. All details in the privacy policy.