In the new episode of the jabberfish podcast, I discuss a hot topic with Haeme Ulrich: Google has announced that it will no longer collect cookies for personalized advertising. But is that good or bad these days?
Google is more interested in gaining an advantage over Facebook & Co. as these companies have so far not been able to manage without cookies for personalized advertising. So is this change at Google good or bad? Answer: let’s see! The fact is that the cookie query is annoying and everyone will be pleased to see it gone. But since personalized advertising in general won’t change much, it remains to be seen how it all evolves.
And here’s a report from publishingblog on the topic: https://publishingblog.ch/jabberfish-12-googles-ende-des-user-trackings-gut-oder-schlecht/