News: myposter on course for growth – and not just in Europe

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The Munich-based company group has now acquired the remaining 49 percent of the French brand ArtPhotoLimited. However, this is not the only way in which the company is driving its international growth forward: myposter also launched its own online store in the USA a few weeks ago.

But first things first: Who is in fact ArtPhotoLimited? The Bordeaux-based company specializes in iconic photos and photographic art and, with a collection that now comprises more than 22,600 images, is active not just in France and Germany, but also in Switzerland, Italy, Spain, the Netherlands, Sweden, Belgium, the UK, Australia and the USA. In 2021, the myposter Group had previously acquired 51 percent of ArtPhotoLimited. With the now complete takeover, myposter intends to strengthen its premium segment in particular in the future – as well as drive growth in the “vibrant US market”, according to myposter CEO and founder René Ruhland.

“The integration of ArtPhotoLimited into our portfolio enables us to raise the bar for first-class photographic art even higher. Especially in the US market, where the demand for iconic images is exploding, we see enormous potential. This step is an important milestone in offering our customers worldwide even more variety and exceptional quality,” says Ruhland.

myposter takes off in the USA

The fact that the company, which specializes in e-commerce and digital printing, recently entered the US market with the domain myposter.com also fits in with myposter’s internationalization strategy. It will therefore be interesting to see how myposter will establish itself on the North American continent – not least thanks to the complete takeover of the French photo specialist.

Incidentally, one of the most popular works in ArtPhotoLimited’s portfolio is “The Beatles” from 1964 by John Loengard, which, according to myposter, has become a top seller, especially in the USA. The French brand is able to offer its selection of world-famous – i.e. iconic – images thanks to partnerships with Life, Warner, Equipe and Paris Match, among others. At the same time as the full integration into the myposter Group, there has also been a change in management: Nicolas Lauret is the new CEO. In this position, he succeeds Louis Albert, the founder of ArtPhotoLimited.

Lots of movement in the myposter Group

In general, a lot has happened recently within the myposter Group, which also includes brands such as Junique and Kartenliebe. Just last November, for example, a third production site in the north of Munich with an area of over 5,000 m2 was put into operation and more than 12 million was invested in expanding the machinery. Exciting news and a new business model were also announced for the Junique brand a few weeks ago with the Junique Creator Suite.

As recently as the Online Print Symposium 2024 in March, founder and CEO René Ruhland gave an insight into the company’s strategy: “All in”, meaning full commitment, always. And the news of recent months certainly shows that these are not just empty words.

In November 2022, René Ruhland was also a guest on Zipper’s Insights. If you want to listen to or read the podcast again, you can do so here.

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News: myposter on course for growth - and not just in Europe
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News: myposter on course for growth - and not just in Europe
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The Munich-based company group has now acquired the remaining 49 percent of the French brand ArtPhotoLimited. However, this is not the only way in which the company is driving its international growth forward: myposter also launched its own online store in the USA a few weeks ago. But first things first: Who is in fact ArtPhotoLimited? The Bordeaux-based company specializes in iconic photos and photographic art with a collection that now comprises more than 22,600 images.
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Beyond-print.net

Judith Grajewski war 14 Jahre für Deutscher Drucker tätig und hat als Redakteurin vor allem über den Wachstumsmarkt Digitaldruck berichtet, als Online-Verantwortliche das Portal print.de und die Social-Media-Kanäle mit aufgebaut und sich als „Transaction Editor“ mit Content-Management- und Marketingstrategien beschäftigt. Nach einem kurzen Intermezzo als Chefredakteurin des Werbetechnik- und LFP-Fachportals Sign&Print, bleibt die studierte Dipl.-Ing. für Medientechnik (FH) ihrer Leidenschaft für Print treu und widmet sich nun der Beratung und Projektbegleitung von Druckunternehmen auf ihrem Weg in eine digitalisierte Zukunft. Darüber hinaus gibt sie als Redakteurin für Beyond Print regelmäßig Einblick in relevante Themen des E-Business Print. (Profil bei Xing, LinkedIn)

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