The signs at Onlineprinters point to a new direction: the group of companies, which is one of the top 5 online print shops in Europe, has reorganized its management team. Sascha Krines is the new CEO, succeeding Roland Keppler, who will be leaving the company at his own request at the end of March after five years. Krines’ previous position as Chief Financial Officer will be taken over by Tobias Voglmann.
Sascha Krines joined Onlineprinters as CFO in February 2023. Until Roland Keppler’s departure on March 31, 2024, the two will manage the Group together in order to make the transition as smooth as possible. Keppler was at the helm of the Group for five years and successfully navigated the online printing heavyweight through the coronavirus crisis during this time.
The change in the position of CEO will pave the way for another important transition, as Sascha Krines will be responsible for driving forward the realignment of the Onlineprinters Group as Chairman of the Management Board.
He will also be supported in this by Tobias Voglmann, who is now also part of the Onlineprinters management team as the new Chief Financial Officer. The 43-year-old financial expert brings a wealth of experience to the company from his previous positions, for example as CFO at Görtz and Hussel.
Customer centricity meets data analysis
The company has big plans for 2024, namely a strategic realignment. “In 2024, we are setting our sights squarely on transforming the business model into a clearly data-based and customer centricity-focused company,” explains Krines. In addition to high-quality products, the aim is to offer customers in the various markets solutions that are precisely tailored to their needs.
To achieve this, Onlineprinters intends to make even greater use of data analyses and technologies across the entire Group in future. This will also enable resources and expertise to be better utilized and concepts and strategies to be rolled out more successfully in the various markets.
Incidentally, Roland Keppler will remain involved in the industry after his departure as Onlineprinters CEO through his commitment as a board member of the Initiative Online Print (IOP).