The photo software manufacturer Printbox has revised its image editor: The new version supports responsive websites even more effectively. The Polish company is thus taking the mobile trend under consideration.
According to Printbox, up to 70 percent of customers of photo printing providers access the corresponding websites from mobile devices. To improve the user experience (UX) for this user group, Printbox is relying on responsive web design. The company’s editor, which photo printing companies can embed on their own website, adapts to the end user’s screen size. This makes image editing on a smartphone or tablet more convenient.
According to Printbox, to date, one in ten projects in its in-house software has been created responsively. The expectation is that this trend will increase. Printbox assumes that in the future more and more photo books will be created not on the computer, but on the portable device. Smart functions such as automated design templates should make these steps easier. In an interview with Beyondprint two years ago, Printbox CEO Michał Czaicki emphasized that editors should be more fun for users – and current developments confirm this trend.
Of course, other companies besides Printbox are also aware of the trend: the more users want to create their photo books online and on the go, the more competition there will be in the market. Among the numerous providers, those who make things easy for the user without sacrificing reliability or functionality will ultimately prevail. Only those who think in terms of customer benefit and observe the rules of good UX will be able to develop an app that doesn’t fly off the smartphone after the first test.
