Since the beginning of November, their e-mail inboxes have been filled with messages regarding the renaming of Spreadshirt to Spread Group. Under Spread Group, the five brands Spreadshirt Create Your Own, Spreadshirt Marketplace, Spreadshop, TeamShirts and Spreadshirt Print-On-Demand were brought under one roof.
The original Spreadshirt brand focused on individuals who create and buy their own stuff and maybe sell it to other people through the store system. The company has invested heavily in production capacity. Does this business model still work and what has the pandemic done to the shooting star of merchandising?
Bernd Zipper is interested to know the background of the renaming and he knows CEO Philip Rooke personally. Naturally, he wanted to ask him directly what had been, will be and should be. In his recent interview, a first-rate e-commerce strategist answers his questions. Philip Rooke talks openly about the future of the company and has a number of bold ideas up his sleeve. For example, how cool would it be if Microsoft teams could not only change the background, but if we could also change the t-shirt. And if you liked the T-shirt, you could order it right away. Alright, there’ s still a while to go until then. But the idea is as cool as the interview. Have fun reading it!