The customer is not interested in whether a product is printed or not! But print is the tool of choice and a guarantor of garment mass customization growth – Philip Rooke, CEO of Spreadshirt, explains why.
The issue of mass customization in the print business kicked off the second day of the Online Print Symposium 2018, and in fact it was a rip-roaring success. To stick with the tradition of publishing the keynote videos from the online print industry’s leading event, I give you the presentation by Philip Rooke, CEO of Spreadshirt. At sales most recently of 120 million Euros, which are generated by its doing business in 18 different countries, Spreadshirt is seeking to become the world’s largest platform for designing, buying and selling merchandise items. In his keynote Philip Rooke explained how Spreadshirt has established a successful master concept based on three coactive models and how learning effects are intended to contribute to future success in order to create an even more successful print-on-demand offering in the eCommerce sector. That’s because given the growing range of personalization options and increased demand, he quantified annual online sales growth potential for garment print at 10 % – and this particular global player is keen to acquire an even greater share of this 7 billion Euro market in the future, as Spreadshirt states.
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Keep calm and print on.
