#OPS2017 Review: Keynote by Hartmut Kappes from Flyeralarm – Forever Startup

By Bernd Zipper on 19. April 2017 Market

Hartmut Kappes, Group CFO of Flyeralarm illustrated in his keynote at the 5th Online Print Symposium just how much online print is a combination of state-of-the-art production methods, automated processes and the online sales and distribution channel.

Kappes said in his presentation: “Nothing less than refocusing daily on customers’ needs guarantees long-term customer relationships”, and warned: “Yesterday’s performance no longer gets any applause today.” You can only achieve maximum customer satisfaction by demonstrating maximum flexibility and by seamlessly linking various channels. “Just get on with it” is definitely ambiguous in this context. Just getting on with it, without having a concept, would however be suicidal. “Simplicity is the key to ingenuity”, Kappes believes…

But I don’t want to pre-empt anything too much, so why not just take a look yourself.

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Keep calm and print on.

Bernd Zipper

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).