#OPS2024, Day 2: Where “AI-Booster” meets “All-in-strategy”

0

Anyone who believes that artificial intelligence will go away is sorely mistaken. AI has long been used in numerous applications – including in print production. The facets that need to be considered when using AI and where it has already changed processes were discussed on the second day of the OPS. There was also valuable input on the general question of how to survive in highly competitive markets – keyword: “all in”. Here is a short wrap-up.

If you weren’t already aware of it before, you will certainly know it after the Online Print Symposium 2024: “AI is not a future phenomenon, but a present one,” was the fitting statement made by Kirsten Hommelhoff, the new Managing Director of the Bundesverband Druck und Medien (German Printing and Media Industries Federation), in her keynote speech at the start of the second symposium day. Artificial intelligence is here to stay – even if the use of artificial intelligence requires rules and even if AI alone is not yet a competitive differentiator, Hommelhoff clearly stated. Nevertheless, it is important to find out about the topic and the possibilities, to try things for yourself, to model AI and ultimately to put it into practice. After all, ignoring AI is not an option.

This places AI alongside topics such as digitalization and mass customization, as these too are trends and topics that cannot be pushed aside, but rather help printing companies to open up numerous new business areas. A good example of this is the bizay group from Portugal. On the OPS stage, founder and CEO José Salgado outlined his company’s path and gave the OPS participants valuable insights, not only into the pitfalls, but especially into the new opportunities created by mass customization and AI.

Various examples at the Online Print Symposium, including on the second day, showed that there are different areas of application for AI in print. Servi Pieters from Viesus AG, for example, presented his software as part of the insight pitches, with which print PDFs and images can be significantly improved in no time at all using AI, without losing their natural appearance. The solution presented by Dr. Davide Righini from PiktID follows a similar approach. SuperID was developed to improve image quality when upscaling files and is particularly effective when it comes to displaying faces.

Lars Klein and Niklas Mallmann from the Lyto Brands Group, on the other hand, talked about how they are using artificial intelligence in e-commerce, i.e. in retail, to improve customer service and web-to-print applications in their various brand stores for personalized products. Hannes Steiner from story.one, on the other hand, focused on a classic product, namely a book, but one that has been completely rethought. With a high degree of standardization in terms of format and scope, and yet with the result that every hobby writer can publish their own story in no time at all, with an ISBN number and even made available in Thalia bookstores. Here, too, work has long been underway to expand the business model with AI. An exciting development.

Davis Zöllner, founder of myTaag, then took to the OPS stage to talk about a product that has its origins in print but can also come in digital form, namely in the form of myTaag’s digital business card.

René Ruhland, founder and CEO of MyPoster, provided an impressive conclusion to the Online Print Symposium, using his own company as an example to show what it takes to be successful in a saturated market. “All in”, as simple as this strategy may sound, it is challenging to implement, because “all in” also means tackling all tasks in all areas not just half-heartedly, but with full passion, full energy, full time and yes, also full risk.

In our picture gallery, we also take you back to the second day of the Online Print Symposium. Detailed articles – including those on individual presentations – will follow in the coming days and weeks here on beyond-print.net.

Summary
#OPS2024, Day 2: Where "AI-Booster" meets "All-in-strategy"
Article Name
#OPS2024, Day 2: Where "AI-Booster" meets "All-in-strategy"
Description
Anyone who believes that artificial intelligence will go away is sorely mistaken. AI has long been used in numerous applications - including in print production. The facets that need to be considered when using AI and where it has already changed processes were discussed on the second day of the OPS. There was also valuable input on the general question of how to survive in highly competitive markets - keyword: "all in". Here is a short wrap-up.
Author
Publisher Name
Beyond-print.net

Für viele in der Druckindustrie ist sie keine Unbekannte: Fast 14 Jahre lang war Judith Grajewski für das Fachmagazin Deutscher Drucker tätig; hat als Redakteurin vor allem über den Wachstumsmarkt Digitaldruck berichtet, als Online-Verantwortliche das Portal print.de und die Social-Media-Kanäle mit aufgebaut und sich als „Transaction Editor“ mit Content-Management- und Marketingstrategien beschäftigt. Nach einem kurzen Intermezzo als Chefredakteurin des Werbetechnik- und LFP-Fachportals Sign&Print beim schwedischen AGI-Verlag, bleibt die studierte Dipl.-Ing. für Medientechnik (FH) ihrer Leidenschaft für Print treu und widmet sich nun der Beratung und Projektbegleitung von Druckunternehmen auf ihrem Weg in eine digitalisierte Zukunft. Darüber hinaus gibt sie als Redaktionsleiterin von Beyond Print regelmäßig Einblick in relevante Themen des E-Business Print. (Profil bei Xing, LinkedIn)

Leave A Comment