OPS2024: What’s behind the “AI-powered print revolution”

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From megatrends, AI-based customer service and books that literally bring memories to life all the way to the potential of data products or intergalactic encounters with OPS partners: the first day of the Online Print Symposium provided the more than 280 participants with important impulses, new perspectives and plenty of reasons why the online print industry has great potential for exponential growth right now.

This was one of the topics of the keynote speech by Henrik Müller-Hansen, founder and CEO of Gelato, who highlighted macro trends, social and demographic developments as well as technical developments and placed them in the context of the printing industry. His conclusion: “The possibilities we have in the digital printing industry today are endless”.

Bernd Zipper also confirmed this with his deep dive into the current developments in online printing, market drivers and megatrends. “We have never had so many opportunities to earn substantial money with online print – if we learn to “read” the megatrends and draw the right conclusions from them. One of these megatrends that is gaining momentum is mass customization, which is currently experiencing an even stronger push thanks to new intelligent and AI-based technologies.

Speaking of artificial intelligence: Tjimen van den Elzen from Engaige represented a company that is successfully using a self-developed AI assistant for customer service, saving time and increasing customer satisfaction. The presentations by Dr. Sebastian Klapdor from Vista and Thomas Beguin from IXXI also focused on AI and data products.

As was the case last year, the start-ups provided a breath of fresh air and new approaches in terms of the way we order, the way we archive memories and the way we design: while Marvin Pflaume from Orderize described the path from digital to “phygital” and Manuel and Julian Mandel from memperience presented their integrated video/photo books, Marcin Majda and Waclaw Mostowski, together with Richard Askam, took the opportunity to present the special features of their Antigro Designer.

Afterwards, Dr. Christian Maaß from Thomann reminded the audience that authenticity, genuine expertise and a focus on the basics in e-commerce help you to survive even against large web platforms, before Steffen Tomasi, founder and CEO of Flyerline Schweiz AG, used his own example to show why it is important to continuously develop as a print service provider.

And for all those who would rather see than have to read about it, we have put together a small picture gallery of the first day of the Online Print Symposium. Detailed insights into what the presentations at #OPS2024 were about will be published successively on beyond-print.de starting next week.

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#OPS2024: What's behind the "AI-powered print revolution"
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#OPS2024: What's behind the "AI-powered print revolution"
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From megatrends, AI-based customer service and books that literally bring memories to life all the way to the potential of data products or intergalactic encounters with OPS partners: the first day of the Online Print Symposium provided the more than 280 participants with important impulses, new perspectives and plenty of reasons why the online print industry has great potential for exponential growth right now.
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Beyond-print.net

Für viele in der Druckindustrie ist sie keine Unbekannte: Fast 14 Jahre lang war Judith Grajewski für das Fachmagazin Deutscher Drucker tätig; hat als Redakteurin vor allem über den Wachstumsmarkt Digitaldruck berichtet, als Online-Verantwortliche das Portal print.de und die Social-Media-Kanäle mit aufgebaut und sich als „Transaction Editor“ mit Content-Management- und Marketingstrategien beschäftigt. Nach einem kurzen Intermezzo als Chefredakteurin des Werbetechnik- und LFP-Fachportals Sign&Print beim schwedischen AGI-Verlag, bleibt die studierte Dipl.-Ing. für Medientechnik (FH) ihrer Leidenschaft für Print treu und widmet sich nun der Beratung und Projektbegleitung von Druckunternehmen auf ihrem Weg in eine digitalisierte Zukunft. Darüber hinaus gibt sie als Redaktionsleiterin von Beyond Print regelmäßig Einblick in relevante Themen des E-Business Print. (Profil bei Xing, LinkedIn)

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