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Market

As different as the print market segments are, the companies are just as differently positioned when it comes to consulting and selling print products. There are onliners and there are classic ways for field sales. The onliners try to make themselves interesting with SEO and SEA, while the old-school hard sellers rely more on cold calling by phone to fill the sales funnel. At the recent Online Print Symposium, there was a lot of talk about the customer journey.

Market

The Online Print Symposium 2022 is over - but what the 250 or so participants took away from the presentations, insight pitches and their own exchanges with one another will have an impact for a long time to come. The atmosphere at OPS 2022 in the Science Congress Center Munich was palpable, not least because so much has happened in the last two years.

Market

In fact, the forecasts looked quite good: 7.1 percent growth in B2C, 8.5 percent in B2B. Then came Corona - and the paper shortage, rising energy prices, and the Ukraine war. A lot has happened in the 785 days since the last Online Print Symposium. Bernd Zipper revealed at OPS 2022 in the Science Congress Center Munich what impact this has had specifically on online print.

Market

We are now entering the second day of the Online Print Symposium 2022 - but of course not without giving you a little insight into yesterday. The day was packed with interesting presentations, exciting new ideas and lots of networking. Curious? Take a look for yourself! Of course, the video can only give you a first impression of the atmosphere at the Online Print Symposium.

Technic

In the search for holistic IT concepts that meet individual requirements, more and more print shops are coming across no-code platforms. In addition to facilitating software development, these platforms promise the precise integration of hardware, third-party and legacy systems, as well as the automation of administrative processes.

Technic

It is annoying when the user's journey through the web store comes to an abrupt end with an error. Everyone is familiar with the frustration of online shopping: unclear purchase processes, non-transparent returns processes, pages that don't finish loading, or simply errors in the applications themselves, such as when the data upload doesn't work or the next page in the web store simply isn't accessible.

Market

Prices for print products continue to rise - as shown by the current zipcon Online Print Price Index, which looks at the first quarter of 2022. This puts print - at least in terms of appearance - seamlessly between food, gasoline, and electricity. Following the impact of the pandemic, which has hit various industries and markets with varying degrees of severity over the past two years, the consequences of the war in Ukraine are being felt by everyone.

Technic

Our team at zipcon consulting in Essen, has made good use of the last few months by giving our website a new look: Thanks to the latest technology and a new design, the zipcon.de website has a fresh new look. Simple and stylish, structured and intuitive to use - with selected design features we now present ourselves and the services we offer in a modern "newspaper look".