LEAD-PRINT? Familiar, huh? But who is behind it? Bernd Zipper met with the CEO of BE.BEYOND, André Hausmann, for an interview – the result is a wonderful, insightful conversation.
You know how it is when a father introduces his child to you and you think: “That’s nice but let’s see what happens to him. And then 20 years later, they meet the man again with his now grown-up son and they think: well, hello, he’s developed very well. That’s how I felt with BE.BEYOND and LEAD-PRINT. The child is a well-established closed shop solution, installed roughly 1600 times.
André Hausmann, managing director of BE.BEYOND, is a constant in the industry. In an interview with me he shares his profound experience. The focus is on its success before, during and after times of crisis.
Eight out of ten inquiries for his closed shop solution no longer come from printing companies. Inquiring companies from all industries want to combine their product portfolio with the output of print-ready data. This should motivate printing companies to deal with the topic of “dropshipping” and proactively spur the sales team to offer customers a shop.
At the end of the podcast, the inclined listener might have an idea of how to pull themselves out of the crisis swamp so that there may still be enough time to take care of private matters.