Pure excitement – in Podcast No. 6! This time the one in the hot seat is none other than Marc Horriar, CEO of CloudLab. Founded in 2013, CloudLab today develops browser-based web-to-print and printing solutions for the print industry.
Bernd Zipper sat down with Marc Horriar to discuss the development of the Web-to-Print industry and the history of Cloudlab. And of course, to find out about one or two other industry topics. As in every podcast that comes out of Zipper Insights, our guest did not miss the chance to share some exciting announcements regarding the further development of the CloudLab applications. Definitely something to be excited about!
” We have built our entire marketing on: You know why you do web-to-print. You know how web-to-print works. You simply want to have the right tool to implement it. That doesn’t work in the USA. In the USA they simply want to hear from us: WHY should I do web-to-print at all? And that was difficult. We had to get used to the fact that that’s how it is there. Funnily enough, the opposite is true for packaging. In packaging, it’s closer to the situation in Germany, where we have to explain: Do web-to-print in packaging, that works just as well”. – Marc Horriar