Bernd Zipper talked to two of the three founders of printess, Christoph Clermont and Christoph Schacht, to find out exactly what printess is about and what makes it so special. The two veterans of the online print industry talk about their new web-to-print editor and explain the differences and improvements to the already familiar browser editors. The launch has just taken place in mid-April, therefore Bernd Zipper felt the need to talk a little with this new market player.
Printess is a web-to-print browser editor for the online print industry. It can be easily integrated into existing store environments and offers graphic designers sophisticated tools and many possibilities. The best of Illustrator and Indesign was picked out to create something completely new. At least that’s what the founders, including Bastian Kröger, report. Their inspiration behind the idea was actually quite simple: They wanted to ensure that what you see in the editor really does reach the customer in printed form. What sounds so trivial and self-evident, however, is not always reality. And so the three founders wanted to address precisely this issue – and have succeeded with printess.
The start-up uses a modern cloud infrastructure and works with standard mechanisms. By leaving out unnecessary features and focusing on the essentials, namely B2C e-commerce, they promise an incomparable experience that works just as well on a mobile device.
With a cost-per-order model transparently displayed on the printess.com website, costs are only incurred when a printess user’s customer actually buys something. A free beta phase is currently underway to allow users to take a look around and “get a feel”.