RIS: DaVinci Designer – realistic and interactive 3D design previews for lower error margins

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Print design should be beautiful – and most of all: easy. But when it comes to print products with features like relief finishes, customers can often not really envisage the final product. The developers at DaVinci decided to tackle that problem with their D.I.Y. programme. Here too, the Real Innovation Seekers came across a number of true innovations.

DaVinci can now show customers the final print product including the exact textured finish as a preview. The design process is simplified as the software generates and displays a full 3D effect and that even for image sections that are in the background. The simplified functionality allows live editing of custom designed products; objects can be placed, effects added and the simulated end product can be rotated and viewed from all sides in 3D mode. Custom packaging can even be virtually opened and closed for effect. The customer can see immediately if any design objects are incorrectly placed because the app displays the product with intricate detail and precision. Mistakes in the design – which would ultimately mean more costs – can be detected and rectified before the order is placed. The DaVinci user interface is user-friendly and offers a number of options.

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The Real Innovation Seekers were able to test the product first hand on some of the touchscreen monitors at the stand. The design possibilities for business cards, postcards, calendars, photo books, folded products and even coffee mugs are endless. Additional setting options for colours, templates and gloss are also available. Individual levels can be applied, as well as effects like spot UV, 3D, text, hologram, glitter and textures are created at the click of a button. DaVinci audiences experience an entirely new, fascinating interface for the web-to-print sector: Design previews rendered in realistic and interactive 3D. Once the customer is satisfied with the design, the file is exported to a production-capable PDF format. Where special options like spot UV are selected, the sophisticated DaVinci Builder can generate the additionally required PDF masks.

About Real Innovation Seekers
Real Innovation Seekers (RIS) is the result of the close cooperation between Stuttgart Media University (HdM) and zipcon consulting GmbH, and will be accompanying drupa. During the fair, small teams of students from the degree course Digital Publishing will be the “Real Innovation Seekers” looking for the latest trends, business drivers and true innovations propelling the printing sector into the future. They document their findings in articles, short films or interviews, which will all feature these hot new trends right here in my blog.

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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