RIS: The solutions by Hybrid Software effortlessly combine business and technical processes



Hybrid Software facilitate the continuous flow of information The Real Innovation Seekers asked Hybrid Software’s general manager, Mr. Christopher Graf, for details.

Print service providers work with a complex software architecture to control either business processes or the handling of technical production workflows. Hybrid Software GmbH has focused its efforts on creating seamless interaction between the individual software modules. The aim is to achieve a continuous production procedure while at the same time creating cost savings on the administrative side. The individual software modules allow for great flexibility and scalability and are made available via the company-internal cloud or a commercial cloud as a web service. Hybrid Software GmbH’s custom solutions build a bridge between business and technical processes and its middleware is a clear business driver in the sector.


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About Real Innovation Seekers
Real Innovation Seekers (RIS) is the result of the close cooperation between Stuttgart Media University (HdM) and zipcon consulting GmbH, and will be accompanying drupa. During the fair, small teams of students from the degree course Digital Publishing will be the “Real Innovation Seekers” looking for the latest trends, business drivers and true innovations propelling the printing sector into the future. They document their findings in articles, short films or interviews, which will all feature these hot new trends right here in my blog.

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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