Massive cancellations of trade fairs and events have recently put a damper on the promotional products market. Nevertheless, the industry is robust. On the road back to its former greatness, digitization and online sales are playing an increasingly important role – areas in which promotional products retailers have not exactly been model students. To change that, the networking platform mypromo, has repositioned itself.
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There are said to be people who stick “Please no advertising” on their mailboxes. However, according to a representative survey by the Market and Opinion Research Institute Civey, 75 percent of households say they agree with the voluntary delivery of informative and advertising mail. Therefore, I immediately set off on foot to the office and carefully observed every mailbox.
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At times, you might get the impression that it must have been incredibly savvy businessmen who invented the Internet. It’s as if they asked themselves: How can we conveniently reach as many people as possible on the planet, sell them products around the clock – and to make it all work perfectly, even make them totally transparent without them noticing?
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In the new episode of the jabberfish podcast, I discuss a hot topic with Haeme Ulrich: Google has announced that it will no longer collect cookies for personalized advertising. But is that good or bad these days?
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Monitoring is a great thing when you can track an order until it arrives. However, if the proverbial red shoes that you clicked on one time follow you around the web for the next 14 days, it starts to get annoying. This will now be a thing of the past. For Google, at least. The company has announced that it will no longer use technology that can track individuals across multiple websites. This marks the end of personalized advertising on the Internet as we know it today.
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