The Initiative Online Print (IOP) welcomed three new members to its ranks at its autumn meeting at the end of September, which took place at Kalfany Süße Werbung GmbH & Co. KG in Herbolzheim and afterwards in Freiburg. The focus was on robotics and automation in the onlineprint industry.
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Because the team of the online printing and e-commerce platform Helloprint found the previous automation solutions for the customer experience in e-commerce too standardised, too inflexible and too cost-intensive, they took matters into their own hands without further ado – and developed their own AI-supported automation software with Engaige.
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Artificial intelligence not only brings new technical possibilities, but also redefines the requirements for companies. For example, security concepts must be rethought and redeveloped. The Initiative Online Print (IOP) regularly deals with the topic of cybersecurity, among other things. Current legal issues raised by artificial intelligence and cybersecurity in e-commerce are much more closely linked than one might think at first glance.
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Is artificial intelligence more of an opportunity or a threat? The market and opinion research institute YouGov and Statista have just dealt with this question – and to put it in a nutshell: Germans are divided in their opinion. But no matter what your personal answer to this question may be: AI is changing the way we work – and is not stopping at the C-level, i.e. the management level. It’s high time to get to grips with the topic.
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Since the end of last year, ChatGPT, Midjourney and Dall-E have not only filled what felt like every media channel but have also turned learned truths about what is created by people and what is created by technology on their heads. It was only logical that artificial intelligence should also be part of the Online Print Symposium 2023. For the keynote, the organizers brought journalist and author, Jörg Schieb, a real digital expert, on stage.
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“Artificial intelligence is the nucleus of the greatest disruption of our society since the invention of the letterpress by Johannes Gutenberg,” says Bernd Zipper, Chairman of the Initiative Online Print e.V.. “We are in the midst of a dramatic change in the world of work – fields of work and processes will change at a speed never seen before and revolutionise our society in the long term,” Zipper continues.
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No matter which news portal you look at: ChatGPT and the artificial intelligence behind it are THE topic of the hour right now. Other AI tools, such as DALL-E, Whisper or Midjourney, are also attracting a lot of attention. So it’s high time to think about the extent to which this technology has what it takes to also support online print shops in their daily business.
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In the third and (for the time being) last part of our chatbot series, we demonstrate how the bots can be used within a company. In the first two parts of our series on the chatbot trend, we looked at the AI app, Replika, and specific use cases in customer service. As service employees or emotional support, chatbots can be in use around the clock – as our first two articles on the subject have already shown.
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A lack of trust in the methods of artificial intelligence has long been considered an obstacle in the relationship between humans and machines. However, research shows that the problem is rather that we tend to exploit AI. Let’s start with the good news: Basically, the relationship between humans and machines is trusting.
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A chat with an artificial intelligence – a gimmick or accessible machine learning? Our author wants to know whether the app “Replika” really is a virtual friend as advertised or just a chatbot. In a self-experiment, he puts the AI app to the test. Influenced by my research into AI methods, I came across a report about the app, Replika. Replika is an instant messaging app that lets you chat 24/7 supposedly with an AI.
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