Tagged: Bernd Zipper

More than Print
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With “More than Print”, Elanders Print & Packaging has launched its own podcast – and invited a real print enthusiast for the very first episode. In a conversation with Steven Asumang, Head of Marketing & E-Commerce, Bernd Zipper explains why print is sexy even (or especially) in an increasingly digital world, why media use is like a toolbox that everyone should be able to put together freely, and what print stores are able to hold their own. Curious?

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It should be clear to everyone that an online store for print products alone is no guarantee of a company’s success – after all, potential customers first have to hear about the offer. But social media and AI are turning classic marketing strategies on their head. Digital commerce is gaining in importance – for print companies, too.

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From the World Wide Web to cloud services: Technological developments in recent decades have fundamentally changed industry and business – and with them the work and processes in print shops. However, one small tool, or rather file format, is often overlooked in the list – even though data exchange in general and online printing in particular would not work as we know it today.

Initiative Online Print IOP neuer Vorstand Ulrich Schätzl Bernd Zipper Roland Keppler
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The Initiative Online Print (IOP) has a new board: Roland Keppler, CEO of Onlineprinters GmbH and Ulrich Schätzl, Director Mass Customization of the Elanders Print+Packaging Group and head of the German section of Dscoop, together with Bernd Zipper, Managing Director of zipcon consulting GmbH and initiator of the IOP, will form the trio of board members of the interest group.

Farbspiel : Kulturgut
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In a podcast called “Farbspiel” which is all about design and beauty, print should not be missing. Obviously. Bernd Zipper spoke with host Dominik Hoffmann about the role of print as a cultural asset, how print enables new products, and why automation, high speeds and a high level of professionalism are needed to ensure that print can survive in the media canon of the future.

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With just a few clicks, you can configure more than 100 products online, including enveloped mailings, postcards, self-mailers or brochures – and everything is quick and easy, with same-day delivery if desired. With this concept, OMS Online Mailing Service GmbH from Kaarst convinced the jury of Druck&Medien Awards 2022 and thus received the IOP Award as the most innovative online printer of the year. 

Ralph Schlözer: Zippers Insights
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Bernd Zipper had a real inkjet insider as a guest. Ralf Schlözer grew up in the printing industry. He studied in Stuttgart, Berlin and the USA, had a deep involvement in research at MAN Roland and knows the facts, figures and data. A man who researches markets and technologies and draws conclusions from them.

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