Will packaging designers soon be superfluous? At least that’s the impression you might get if you take a closer look at “Spring”, the new AI-based tool from British technology start-up “Sourceful”. Based on prompts and specific questions about the brand and desired packaging, it is designed to automatically generate.
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Customer loyalty programs are in vogue, and not for the first time. Based on their purchasing behaviour, customers receive special offers or discounts that ideally bind them to the service provider in the long term. This is important! And yet in-house customer loyalty programs often fall short of the mark.
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There was little movement in average online print prices in the third quarter of the year: While they again settled at a very slightly higher level in the flyer segment, with a peak in July, the average prices for the shopping cart in Q3 were slightly higher than in Q2, but still well below the values for the previous year.
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The Online Print Symposium on 14 and 15 March 2024 at the Science Congress Center Munich is already eagerly awaited. It is therefore high time to reveal the first names. We have already announced one of the keynote speakers: None other than Henrik Müller-Hansen, CEO of Gelato.
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The Initiative Online Print (IOP) welcomed three new members to its ranks at its autumn meeting at the end of September, which took place at Kalfany Süße Werbung GmbH & Co. KG in Herbolzheim and afterwards in Freiburg. The focus was on robotics and automation in the onlineprint industry.
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Because the team of the online printing and e-commerce platform Helloprint found the previous automation solutions for the customer experience in e-commerce too standardised, too inflexible and too cost-intensive, they took matters into their own hands without further ado – and developed their own AI-supported automation software with Engaige.
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On 14 and 15 March 2024, the Online Print Symposium will enter its 11th round at the Science Congress Center Munich with more than 300 participants from all over the world! After a brilliant anniversary event, the Online Print Symposium now presents itself in a new look. The new logo and design can already be seen on the website: https://online-print-symposium.de/en/
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Amazon wants a piece of the growing direct-to-consumer (D2C) trend. The world’s largest online marketplace is pleased with its “Buy with Prime” feature, which has been available to U.S. third-party sellers for several months. So satisfied, in fact, that the company is now even teaming up with Shopify to establish the new function across an even broader market.
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“Immersive exhibitions are designed to simplify access to artists such as Monet, van Gogh, and Klimt and their works via room-filling, large digital screens, sound installations, and virtual reality. What is currently THE trend in art is also making its way into e-commerce, as a study by Zendesk proves. Immersion is playing an increasingly important role, especially in customer service.
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Anyone who runs an online store knows how important it is to win new customers – and to do so constantly. That’s why they invest heavily in marketing and put together an attractive special package from time to time. But what attracts new customers often doesn’t apply to existing customers.
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