Tagged: calibrate

José Salgado
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There is still a certain amount of confusion when people talk about mass customization. Not just because it is difficult to pronounce, but also because there seems to be a lack of understanding. But this is understandable, because mass customization is basically a paradox: individual production with the efficiency of mass production.

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The automation of processes is the result of standardization. The goal is to streamline processes or scale a business model. Every media designer who works with open data, regardless of format, knows that countless parameters have to be addressed. Among professionals, this in itself does not always go smoothly. But if the data comes from a system that is foreign to prepress, then the sorcerer’s apprentice needs an experienced master to ensure that the flood of data doesn’t wash him away.