Tagged: Christian Maaß

Christian Maaß
Market 0

Whichever company invests the biggest budget in to its online store and the advertising campaigns around it – i.e. beats the loudest drums – will be the most successful – and then the “smaller” companies can pack their bags? (Fortunately) it’s not that simple. At the Online Print Symposium 2024, Dr. Christian Maaß from thomann spoke about how to win the “attention battle” for customers’ attention, even against the big web platforms. The focus was primarily on the “basics” of digital commerce.