“Immersive exhibitions are designed to simplify access to artists such as Monet, van Gogh, and Klimt and their works via room-filling, large digital screens, sound installations, and virtual reality. What is currently THE trend in art is also making its way into e-commerce, as a study by Zendesk proves. Immersion is playing an increasingly important role, especially in customer service.
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Anyone who runs an online store knows how important it is to win new customers – and to do so constantly. That’s why they invest heavily in marketing and put together an attractive special package from time to time. But what attracts new customers often doesn’t apply to existing customers.
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In the past, shopping and advice went hand in hand. If you were looking for a new outfit, you had to go to a local store and get advice at the same time. But with the emergence of online shopping and the 24/7 accessibility of digital shopping platforms, the two have become disconnected – until now.
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Today, we’re going to talk out of our own experience. As a service provider, we of course know how important it is to deal with mistakes properly. Mistakes happen, after all we are all only human. But how one behaves in case something goes wrong can be decisive for whether a business relationship continues or breaks up. With the following example, in which we were a customer, we not only want to sensitise people to the topic, but above all show them what they should pay attention to.
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In the third and (for the time being) last part of our chatbot series, we demonstrate how the bots can be used within a company. In the first two parts of our series on the chatbot trend, we looked at the AI app, Replika, and specific use cases in customer service. As service employees or emotional support, chatbots can be in use around the clock – as our first two articles on the subject have already shown.
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How can chat bots be used professionally? After our unscientific self-experiment with the Replika app, we wanted to learn more. That’s why we took a closer look at practical use cases of digital service agents. The first part of our analysis is dedicated to chat bots in customer service. Who still remembers the annoying bug-eyed paper clip “Clippy”, who made Microsoft Word since 1997 unsafe with well-intentioned advice?
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