In the past, shopping and advice went hand in hand. If you were looking for a new outfit, you had to go to a local store and get advice at the same time. But with the emergence of online shopping and the 24/7 accessibility of digital shopping platforms, the two have become disconnected – until now.
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Digital commerce without social media? There really is no such thing anymore. Companies that sell their products online have long understood the importance of Facebook, Instagram and the like as advertising channels and incentives to buy: “Social selling” (or social shopping) is a marketing must.
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Anyone looking for individual posters, (large-format) wall decorations or iconic images on the internet will sooner or later end up at myposter or one of the brands belonging to the group. How the founders managed to make the myposter brand so successful – and keep it successful – is what the new episode of Zippers Insights is all about.
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Anyone who believes that the customer journey ends as soon as an order has been placed is mistaken. After all, it is the following communication with the customer – in addition to other factors relating to delivery, tracking and returns management – that holds enormous potential for improving customer loyalty and differentiating the company from the competition. Online printers should draw attention to this.
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